Marketing Research Analyst Resume Samples

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Marketing Research Analysts are employed by companies from various industries and they are responsible for gathering and analyzing data about markets, trends, competitors, and clients (either existent or prospective). Other duties are calculating campaign return on investment, creating client databases, writing reports and evaluating client needs. The most successful example resumes for Marketing Research Analysts emphasize business operations familiarity, marketing expertise, analytical skills, communication abilities, and strong computer competencies. A Bachelor's Degree in marketing or business is common experience on most Marketing Research Analyst resumes.

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1

Marketing Research Analyst

Generated additional business by informing existing clients of enhanced products and services by sending out newsletters, social media updates, and attaching direct mail advertisement to the current orders.

  • Developed catalogs and product information, which demonstrated new and improved products and service offerings which in return increased consumer contact.
  • Using the statistical data from the survey's and social media's responses and increased customer satisfaction by 20%.
  • Implemented production for inventory for spare parts which in return changed ship out time from 2-3 weeks to 3-5 business days.
Candidate Info
3
years in
workforce
6
months
at this job
BA
Communications
MA
Marketing
2

Marketing Research Analyst

Research and analysis of sales data (volume, price, margin analysis) which comprised $3.2 billion dollars in revenue in 2008

  • Provided analytic support for marketing campaign during a period (2Q 2008) which saw revenue growth of 8%
  • Maintained a comprehensive tracking study of orthopedic product lines across all major
  • Assisted in the development and analysis of on-going Voice-of-the-Customer qualitative surveys
Candidate Info
11
months in
workforce
4
months
at this job
MA
Marketing
MS
Marketing Research
Business
3

Marketing Research Analyst

Analyzed and presented online marketing strategies and proposals for multiple advertising platforms to account managers and client-side decision makers. Provided comprehensive and detailed mapping for large client-facing projects to give graphical insight to client retail locations and directory coverage areas. Helped create processes for faster data integration and analysis.

  • Made cost-effective recommendations for client's online fixed and pay-per-click advertising designed to maximize results and maintain budget requirements.
  • Coordinated client online advertising for multiple platforms from initial proposal to site launch.
  • Provided clear, concise reports and analyses to senior-level management and clients monthly, quarterly and as needed for online and print advertising results.
  • Utilized Microsoft Access and Excel to identify revenue sources through monthly lead tracking.
  • Developed and managed strategies and solutions with senior management and staff for diverse client marketing projects.
  • Assisted with daily departmental operations to ensure efficient and timely workflow.
Candidate Info
5
years in
workforce
3
years
at this job
BA
Business Administration
4

Marketing Research Analyst

Examined and characterized target markets, market demand, and market conditions for the company's products and services to achieve growth objectives.

  • Aggregated and summarized market data; location of potential customer facilities and relative penetration by Sales and competition.
  • Oversaw assembly of Salesforce.com within company to characterize markets served as well as competitive positioning; product performance, pricing, and other criteria of significance.
  • Assembled data on competitive product, performance, distribution channels.
  • Extracted data from primary and secondary sources to analyze sales trends, comparing these with other data collected to determine opportunities for growth.
  • Assisted in the evaluation and generation of product naming ideas generated in the Marketing Department through subject matter expert interviews and market research.
Candidate Info
10
years in
workforce
1
year
at this job
BA
Business Administration / Systems Analysis
MBA
Business Administration
5

Marketing Research Analyst

Performed display marketing research in order to best position clients in their target geographies.

  • Conducted competitive market intelligence for Yahoo, MSN, YouTube and various other display content
  • Prepared daily and weekly production reports for C-level management
  • Managed client relationships and ensured contract fulfillment
  • Conducted 3rd-party display advertising verification utilizing cookie profiles and target audience workups
  • Produced tearsheets and client-facing display marketing analytics and reports
Candidate Info
1
year in
workforce
1
year
at this job
HS
High School Diploma
BS
Economics
6

Marketing Research Analyst

Organized and lead 2 successful projects involving teams of 10 colleagues across departments

  • Successfully helped to launch a new "shopping cart" for online database
  • Utilized Excel in creating a reliable and accurate production report which was utilized by members of various departments such as marketing, production, and upper-level management
  • Created Business Requirements and Use Case Scenarios for the development of the new web page
  • Conducted in-depth research of the online printing industry for upper-management.
  • Translated website content and key documents from English to German
Candidate Info
3
years in
workforce
2
years
at this job
BA
Political Science / Economics
International Relations/economics
International Relations /economics
7

Marketing Research Analyst

Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.

  • Proposed strategies to improve program performance which resulted in increased revenue from advertisers.
  • Identified new opportunities to leverage appeal within the network's existing target market and emerging target market.
  • Monitored industry trends and behavior to ensure CNN was in a constant first mover's advantage position.
  • Designed action-oriented reports containing secondary research statistics used by executives and program producers.
  • Chosen to be project lead on beta testing new software measuring show performance based on topic, guest & host.
  • Identified key performing markets to be model markets for focus groups testing support of new program launches.
Candidate Info
4
years in
workforce
3
years
at this job
BBA
Marketing
MBA
Marketing / International Business
8

Marketing Research Analyst

Analyzed cable and broadcast news networks' performance using Nielsen Media Research ratings.

  • Proposed strategies to improve program performance/ratings which resulted in increased revenue from advertisers.
  • Identified new opportunities to leverage appeal within the network's existing target market and emerging target market.
  • Monitored industry trends and behavior to ensure CNN was in a constant first mover's advantage position.
  • Designed action-oriented reports containing secondary research statistics used by executives and program producers.
  • Chosen to be project lead on beta testing new software measuring show performance based on topic, guest & host.
  • Identified key performing markets to be model markets for focus groups testing support of new program launches.
Candidate Info
4
years in
workforce
3
years
at this job
BBA
Marketing
MBA
Marketing / International Business
9

Sr. Marketing Research Analyst

Developed customer segmentation and profitability models to identify next-best product opportunities

  • Implemented CRM marketing database system to segment marketing campaigns for five product lines.
  • Prepared annual analysis of existing and potential business directives by researching solutions and generating plans of action.
  • Analyzed overall product penetration for the Company and presented recommendations to management.
  • Executed data requests and developed a database to track incoming list/analysis requests and analyze Team throughput.
  • Designed and implemented a customer communication plan that organized concurrent mailing tests into a format easily
Candidate Info
5
years in
workforce
5
years
at this job
BS
Business Administration
MBA
Marketing
10

Marketing Research Analyst

  • Started a team that grew to six members, which generated over $20 million in sales.
  • Provided financial analysis and return on investment for 9 development projects to potential investors.
  • Analyzed and compared global economic trends, forecasted the general investment return of Boston real estate and put the information in marketing materials distributed to investors.
  • Built client database in excel that analyzed data on customer demographics, preferences and needs to identify potential markets, which helped double rental sales.
  • Started a social media campaign on Email, QQ, Facebook, Weibo, and WeChat that doubled sales by targeting Chinese students.
  • Gathered data on competitors and analyzed their prices, sales and methods, and presented findings to the CEO.
  • Developed long term relationships with clients in China for potential real estate investments in United States.
Candidate Info
6
years in
workforce
1
year
at this job
BA
Chinese & Finance
MS
Finance

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