Marketing Product Manager Resume Samples

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Marketing Product Managers are responsible for developing products that customers love. Typical responsibilities listed on a Marketing Product Manager resume are identifying product gaps, improving customer experience, collaborating with key partners, establishing product pricing, organizing product launches, and soliciting feedback from customers. Eligible resume examples make display of assets such as product management experience, product life cycle knowledge, technical background, problem-solving skills, and computer operation. A degree in information technology or engineering is required by most employers.

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1

Marketing Product Manager - Standard & Custom Electric Motors

Received the "GE Engineering Inventor's Award" for a new custom engineered product design that increased the share of my product lines in one market segment by 30%

  • Also received the annual sales award for "Sales Growth", and an annual sales award for "New Product". These 3 awards, were for 3 separate product lines / projects.
  • Created pricing structures for each of my product lines, based on the market level pricing for product features, and for annual volume purchased by customer.
  • Developed business case justifications for several new custom engineered products for individual customers.
  • Led (co-led) cross-functional development teams, for the products/projects that would deliver the highest profits.
  • Resolved typical issues like back-order situations, customer order expedites, quality issues, pricing, etc.
Candidate Info
5
years in
workforce
5
years
at this job
BS
Supervision / Business
2

Marketing Product Manager

Managed U.S. and European product marketing, promotion, and pricing for temporary and permanent silicone and polyurethane implantable cardiology pacemaker leads, employing straight and J guide wires, vessel dilators, and introducer sheaths

  • Developed strategic marketing plans to meet corporate sales objectives for 35K unit/$13 million leads business
  • Increased unit sales 20% through new product introductions and sales force training in U.S. and Europe
  • Increased leads revenue 49% through product improvements and improved pricing of new products
  • Received Sulzer's International Technology Innovation Award for invention of CFC replacement solvent technology in competition among six global divisions
Candidate Info
10
years in
workforce
10
years
at this job
MS
Chemistry
3

Marketing Product Manager

Developed strategic marketing, go-to-market, product launch and corporate communication activities for a portfolio of revenue driving service products.

  • Managed and budgeted marketing activities through Social Media, Direct Mail and Advertising
  • Achieved consistent 5-20% yearly growth on products generating over $500M in annual revenue while ensuring proper in-store product placement and field employee engagement in over 250 retail locations
  • Worked closely with the executive leadership team on translating company goals and objectives into marketing plans, training programs and sales incentive programs
  • Led cross-functional efforts to drive product lifecycle from development and design through the sales cycle
  • Effectively partnered with and managed area voice product vendor's activities to help meet specific company goals and revenue objectives
Candidate Info
12
years in
workforce
6
years
at this job
BS
Business Marketing
MBA
Marketing
4

Marketing Product Manager

Responsible for marketing more than 20 products to businesses, supporting sales team by creating high impact collateral, generating new leads and managing our CRM system and my team of specialists.

  • Created a new Business-to-Business website and implemented an inbound marketing program that resulted in an increase of $2,000,000 in pipeline opportunities.
  • Repeatedly conducted strategic marketing analysis to determine distribution patterns, price, and promotions for new product launches or for increased profitability among existing products.
  • Marketed the launch of an award winning, revolutionary, complete product redesign and 3V resizing while helping clients to understand the benefits of the changes and the positive impacts it could have for their business.
  • Responsible for creating [company name] as a B2B brand, gaining adoption by key stakeholders and rolling it out to the market.
  • Strengthened business relationships and increased revenue by creating and managing local B2B marketing events.
Candidate Info
14
years in
workforce
5
years
at this job
BS
Telecommunications
MA
Communication
5

Marketing Product Manager

Developed strategic e-business marketing plan to introduce company into the $1.5 billion research instrumentation marketplace by creating superior end user experiences and offerings, and increasing internet site sales.

  • Managed activities and performance of three marketing personnel towards company objectives and goals.
  • Created product and program materials and conducted training courses for sales force.
  • Conducted presentations and negotiations to executive level management of key pharmaceutical companies and scientific vendors across the United States.
  • Created one-to-one marketing communications program by integrating direct mail, literature, print media advertising, trade shows, electronic media, and the Internet. Trained field and internal staff on new features, benefits, competitive analysis, and strategic selling.
Candidate Info
13
years in
workforce
2
years
at this job
BA
Chemistry
6

Vice President, Marketing Product Manager

Direct Marketing Center of Excellence - Multi-Cultural Debit and Pre-paid Cards

  • Developed and implemented direct marketing programs in support of debit and pre-paid cards for multi-cultural customers.
  • Managed the development of materials for qualitative research for bi-lingual direct marketing programs.
  • Leveraged qualitative data to determine customer language preference.
  • Planned and executed annual Gift Card Prior Holiday Purchaser programs which resulted in a 12% incremental response rate.
  • Completed Six Sigma Green Belt Certification which resulted in a reduction of $371K in marketing dollars spent on Spanish speaking customers receiving English-only marketing materials.
Candidate Info
16
years in
workforce
3
years
at this job
BA
English
7

Marketing Product Manager

Local market subject matter expert focused on product planning and execution throughout entire product life cycle

  • Successfully managed multiple vendor relationships and negotiations on local market promotions and funding for handsets promotions to grow and retain market share
  • Facilitated launch of new products by interfacing with cross functional departments including sales operations, customer service, retail, HQ marketing, IT, and network teams
  • Implemented retention programs and offers to reduce churn by goal of 2%
  • Analyzed and reported device mix at store/rep level to determine coaching needs for improving revenue
  • Fueled a 20% increase in accessory sales through creation of unique bundles, training materials and collateral for retail sales teams moving market from 6th place to 2nd place in Southeast region
  • Pioneered introduction of mini training calls across multiple markets to generate faster sales adaptation
  • Collaborated with HQ team on development of overall roadmap and communication of regional trends
Candidate Info
13
years in
workforce
6
years
at this job
BA
Business Administration
8

Marketing Product Manager

Line of business responsibilities for consumer applications and mobile internet sites and partnerships. Evaluate new products, technologies and partnerships for inclusion into portfolio. Work with partners and matrix manage all marketing, branding, website, research, pricing, strategy, life cycle product management and senior management updates.

  • Consistently exceeded annual revenue objectives by 110%.
  • Developed 12-month product strategy, business plan, roadmap and product requirements.
  • Managed 40+ consumer application and wireless internet partners, including ESPN, FOX Sports, Disney, Trimble GPS, E! & Weather Channel.
  • Managed partner on-boarding process, product metrics/reporting and product operations.
  • Managed ten gaming partners generating $60MM annually.
  • Created and launched seven new wallpaper products increasing revenue by 30%.
Candidate Info
15
years in
workforce
3
years
at this job
BA
Economics
MA
Master of Arts
9

Marketing Product Manager

Consumer packaged goods; marketed automotive aftermarket products under the STP brand name.

  • Developed and implemented marketing strategies (pricing, trade promotions, national consumer promotions, etc.).
  • Collaborated and managed the activities of the advertising agency and public relations firm. Engaged professional sports properties (NASCAR, NFL, etc.) and sports and entertainment media.
  • Managed the development of new products and line extensions.
  • Developed packaging, point of purchase and selling materials, sales forecasts, project budgets and profitability.
  • Achieved $82 million in net sales.
Candidate Info
10
years in
workforce
10
years
at this job
BS
Business Administration
Sales Best Practices Network
Business Management
10

Marketing Product Manager

Product manager for key PC based components in addition to complete unique PC based product lines

  • Headed cross company teams tasked with the implementation, introduction and launch of unique Gateway systems "Profile" and "V Series" systems generated in excess of $14M.
  • Managed ranges of Storage, Video, and Audio components as well as Peripheral products.
  • Developed marketing strategies and annual plans to take advantage of local market opportunities.
  • Strategized with Market Research department to use market trends to guide marketing strategy and execution.
  • Researched and Identified products needed to achieve success within a defined product line strategy.
Candidate Info
3
years in
workforce
3
years
at this job
Computer Science / Software Engineering

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