Marketing Manager Resume Samples

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Marketing Managers are involved in product development and distribution, creating and implementing marketing strategies, creating sales copy, liaising with company stakeholders, planning events, and managing social media activity. Top example resumes for Marketing Managers highlight qualifications like excellent communication skills, presentation abilities, sales orientation, marketing expertise, creativity and teamwork. Those seeking to secure a Marketing Managers position should be able to display a degree in marketing, communication, or advertising in their resumes, aside from previous experience in the field.

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1

Marketing Manager

Oversaw marketing budget and optimized advertising sources (Savings: $300,000+ in 2012).

  • Improved web presence through SEO, A/B Testig, successfully increasing overall website traffic by ~15%
  • Utilized Google Analytics to gather and track website metrics
  • Drove initiatives such as marketing performance reports, developed new scoring techniques, reporting a 20% marketing performance increase to management in 6 months
  • Conceptualized and identified KPIs to nurture portfolio's growth and facilitated training of on-site teams
Candidate Info
8
years in
workforce
2
years
at this job
C
Marketing
C
Program
MA
Business Adm
2

Marketing Manager

Spearheaded affiliate shopping portal management for [company name] and Bill Me Later brands. Directly responsible for $8MM in annual commission revenue.

  • Effectively oversaw all promotions for both sites, including creative and offer selection.
  • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
  • Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team.
  • Increased [company name] affiliate revenue by 350% in two years. Consistently achieved revenue goal every year, bringing in more revenue than the rest of the department combined.
  • Led the highest performing campaign in 2014 with a 25% open rate and average of $500k in daily sales, effectively resolving [company name] Credit program's loss in merchants and diminishing affiliate revenue. Drove engagement to affiliate offers by increasing email contact strategy, implementing a Flash Sale campaign monthly to close gap,
  • Enhanced alignment with brand strategy by leading the redesign of the [company name] shopping portal.
  • Directed a project to overhaul search experience with third-party vendor, TheFind.
  • Facilitated Bill Me Later's new name and positioning by managing quantitative and qualitative research for brand campaign.
  • Generated more stickiness for daily unique visitors by instituting a Deal of the Day program: the number one most clicked ad running on the site with a click rate of 5%.
  • Boosted conversion by 18% by developing new content strategy.
Candidate Info
33
years in
workforce
3
years
at this job
BA
English
3

Assistant Marketing Manager

Responsible for P & L reporting on assigned Latin American territories. Corporate Liaison for Subsidiary company in South America and remote warehouse in Uruguay.

  • Managed product regulations according to country electrical specifications
  • Trade show coordinator for International events
  • Responsible for inventory levels in remote warehouse
  • Designed and implemented product assortment plans for country specific accounts
  • Monitored and analyzed sales trends on new product launches
  • Increased Latin American sales by over 50% and achieved year end goal
Candidate Info
2
years in
workforce
1
year
at this job
BA
Bachelor of Arts
MA
Business Administration
Spanish
4

Marketing Manager

[company name] is a device protection service that integrates a mobile app, web portal, proactive communications, and remote device management and optimization into one service. It was acquired by Asurion for $100M in Oct. 2013.

  • Managed social media strategy across channels. Wrote creative copy for tech audience.
  • Created content for [company name].com pages based on qualitative and quantitative feedback.
  • Oversaw media outreach for product launch campaigns -- placed in TechCrunch and Pando Daily.
  • Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate.
Candidate Info
2
years in
workforce
1
year
at this job
BA
History
MA
Middle Eastern Studies
5

Online Marketing Manager, Sales & Marketing Consultant

Provided consultation and training to retail managers and their sales teams on Internet advertising and related technologies.

  • Assisted with sales presentations, writing proposals and contracts. Conducted seminars to local business leaders on the benefits of online and new media marketing and advertising.
  • Developed and implemented customer service training concepts and policies.
  • Worked closely with online development team to research and design new online products and customer-driven contests.
  • Designed sales and marketing collateral, and user documentation for print and online sales teams.
  • Managed email sends and newsletters increasing brand awareness and client email database.
Candidate Info
18
years in
workforce
4
years
at this job
AA
Journalism
BA
Communications
6

Marketing Manager

With P&L responsibility developed and implemented strategic marketing plan for print catalog and website.

  • Presented to senior and executive management monthly sales projections, post mortem analysis, branding initiatives and product launches.
  • Managed all aspects of the advertising, marketing, promotional activities for the online business including banner advertisements, email promotions and search engine via Google Ads and Yahoo.
  • Developed and measured results of email blasts to in-house file to boost online sales.
Candidate Info
14
years in
workforce
4
years
at this job
BBA
Marketing
7

Marketing Manager

Wrote and edited promotional marketing communications such as articles, client letters, annual reports, practice group summaries, client advisory reports, biographies and other materials as needed for publication and distribution.

  • Wrote, organized and distributed press releases and communicated with the media.
  • Developed and monitored content for company website; worked with strategic alliances to verify that the firm's information was correct.
  • Created weekly news updates for dissemination to over 3,000 subscribed legal professionals worldwide via e-mail.
  • Scheduled and organized consultant briefing workshops to create opportunities for business development.
Candidate Info
6
years in
workforce
1
year
at this job
C
Paralegal Studies
BA
English
MA
Communications
8

Business and Marketing Manager

Hired to lead business and marketing operations of this private group psychotherapy practice

  • Through strategic outreach successfully gained approval from Pennsylvania Department of Education as provider for continuing education credits for teachers and counselors
  • Developed agency's first pro-active social media presence, strengthening connections with community of clients, colleagues and referral sources
  • Revitalized marketing efforts, including complete revision of website, creation of new brochure, and improved presence at events, resulting in an increase in inquiries from prospective clients
  • Instituted new policies that streamlined systems for bookkeeping and tracking of key financial metrics and that improved communication and satisfaction of payment obligations
  • Led responsive and compassionate employee relations function, organized candidiate searches and hiring processes in tandem with agency director, and ensured legal and regulatory compliance; supervised administrative staff
  • Managed major IT initiatives including installation and successful system integration of HIPAA-compliant computer server and network
Candidate Info
23
years in
workforce
2
years
at this job
BA
Special Major: Language & Thought
MA
History Of Art
9

Marketing Manager

Develop and present company sales presentations, began campaign for mass market mailing of post cards to key clientele

  • Develop collateral as needed for special jobs or bid proposals, instituted monthly newsletter for internal communications
  • Take pictures and keep a gallery of projects in progress and completed, wrote detailed synapsis of the technical portion of the jobs so they could be used in further marketing aspects
  • Lead role in development of new product offering requiring coordination with outside vendors, presentation, and sales training
  • Coordinate all employee events, community involvement events, press releases, and marketing campaigns.
Candidate Info
24
years in
workforce
8
months
at this job
BS
Industrial Distribution
MA
Master of Arts
10

Web Channel Marketing Manager

Oversaw all marketing programs for division, including direct mail, banner advertising, print advertising, and email.

  • Managed relationships and $500K budget for advertising agencies, print and production houses, ISPs, and interns.
  • Developed site-training instructions, created and compiled surveys, wrote press releases, and wrote content for charrette.com.
  • Served as customer service contact for new online customers.
Candidate Info
8
years in
workforce
3
years
at this job
BS
Art

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