Marketing Engineer Resume Samples

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Marketing Engineers make use of their technical expertise to promote and sell products. Typical resume samples for Marketing Engineers list activities such as: meeting with customers, explaining technical aspects of products, providing instructions on how to use products, offering information and guidance to advertising teams, and producing support content. Based on the most successful example resumes, top skills for this role are technical expertise, sales orientation, strong communication abilities, computer competencies, and teamwork. An engineering degree is required for this position.

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1

Product Marketing Engineer/business Development Manager

Developed and grew automotive business in North and South America, ensuring five product lines met sales and revenue targets as well as providing forecasting for upcoming fiscal year. Acted as business development manager, overseeing pricing, purchase agreements and product definitions. Worked closely with technical field sales and performed market research to discover new accounts and customers. Held responsibility for product promotion as well as regular customer visits for technical discussions with customers to solve application problems and pitch new product applications.

  • Secured new business opportunities worth over $80,000,000 in 2009, a 35% growth from previous year.
  • Exceeded sales revenue forecast and expectations for 2009 by 22%, with total revenue for year of $17,000,000.
  • Enabled business unit to increase sales and revenue by $2,000,000 per quarter in 2009 while holding responsibility for product pricing and orders for all regions worldwide.
  • Increased visibility of automotive business by winning new customers in target regions with accounts as potential market opportunities, competitive markets and uncovered accounts for first time.
  • Served in winning business and product development of multi-rail switcher, a one-of-a-kind in industry, with potential revenue of at least $15,000,000 over three years.
  • Created and implemented hybrid electric vehicle group as avenue for engineers and automotive enthusiasts to discuss trends in hybrid industry and create awareness of potential business opportunities to pursue.
Candidate Info
2
years in
workforce
2
years
at this job
BS
Electrical Engineering
2

Product Marketing Engineer

Positioned post warranty marketing strategy driving multiple spares and service package PLC programs.

  • Managed cost reduction programs to take advantage of volume discounts, repair and refurbishment solutions, and second sourcing. Generated >$2M in annual savings.
  • Led a global team of engineers and OEM in expediting a 10 month tool delivery process down to 10 weeks from conception to installation. Released the organization from a $10M penalty risk.
  • Initiated various continuous improvement projects developing software and hardware upgrades to analyze production and optimize yield. Enabled organization to receive bonus revenue.
  • Received Team of the Quarter award, personal recognition, and promotion by Engineering VP.
Candidate Info
10
years in
workforce
6
years
at this job
BS
Chemical Engineering
3

Product Marketing Engineer

Efficiently managed all the project business and sundry sales within metro region

  • Conducted successful negotiations with clients to secure $4 million worth contracts
  • Developed and executed marketing plan for the fire alarm products and IP network cameras
  • Effectively marketed and installed fire alarm products of FIKE and Janus, USA worth $3million
  • Participated in the sales process by identifying business development potential.
  • Developed project plans using MS Project that helped MGH achieve the project deadlines
Candidate Info
3
years in
workforce
1
year
at this job
BS
Computer Engineering
MS
Engineering Management
4

Pricing Marketing Engineer Senior

Responsible for setting and executing of pricing strategy in support of business unit objectives, working with sales, field applications, and product line marketing engineers to develop pricing and negotiation strategies for customer opportunities. Perform analysis on competitive landscape in order to maximize the market value for Cypress products.

  • Consistently ranked first out of 17 employees in customer quote responsiveness while providing pricing for over 10% of all quotes.
  • Researched competitor data and developed pricing strategy recommendations to management.
  • Performed analysis on pricing trends for several products in order to develop an effective pricing strategy and maximize profit.
Candidate Info
8
years in
workforce
3
years
at this job
BS
Mechanical Engineering
5

Sr. Marketing Engineer

Responsible for sales and marketing of high-voltage equipment to large electric utilities, municipalities and industrial complexes in the northeast and mid-west United States.

  • Attained or exceeded monthly targets of roughly $2.5M in equipment sales each month in 2011.
  • Successfully proposed and negotiated multi-year blanket agreements with nine major utilities in 2010-11. These efforts resulted in two new, first-time contracts in addition to seven being
  • Coordinated with 50+ outside sales personnel to optimize sales, training, market intelligence and service to the customer.
  • Used cost models and historical data to optimize projected profit margins.
  • Made recommendations, adopted by Quality department, to improve failure analysis procedure.
  • Transitioned customer base to next-generation technology on two major product lines.
  • Identified and viewed by new trainees as key resource of product information, procedures and business judgment, based on my knowledge and willingness to teach and mentor others.
Candidate Info
26
years in
workforce
7
years
at this job
C
Sales Advantage Course
AS
Computer Engineering
BS
Electrical Engineering
6

Technical Marketing Engineer, End User Computing

Responsible for building, documenting, maintaining, and providing training on demo systems for VMware's Enterprise Desktop product suite (VDI, document collaboration, and application management).

  • Provided technical coordination, setup, troubleshooting, training and product demonstrations at various tradeshows, including VMworld US and EMEA, vForums, Interop, HIMSS and Cisco Live.
  • Configured, maintained and documented healthcare and unified communication demos at the VMware Briefing Center which included integration of solutions from Mitel, Imprivata and Vital Images.
  • Designed and maintained an intranet website for product demo scripts and recorded demos, and advertized updates through internal social media.
  • Updated technical white papers on VDI Antivirus Best Practices, Windows 7 Optimization (including optimization command line scripting) and Location Awareness.
  • Produced six narrated "how to" videos on deploying and optimizing VDI published on VMwareTV.
  • Identified issues with the product installation guide and recommended specific changes resulting in improved ease of implementation.
Candidate Info
14
years in
workforce
2
years
at this job
BS
Computer Science
MS
Computer Science
7

Technical Marketing Engineer

Point Person for all technical, pricing, sampling, forecasting, and planning inquires regarding controller DC-DC regulators.

  • Expanded product portfolio by defining and building business cases for next generation devices through market research, customer's, design's, and application's input.
  • Maintained and supervised project timelines throughout all phases of development for full market release and quick time-to-market.
  • Co-authored press releases and outbound collateral with Marketing Communications (MarCom) resulting in increased revenue and product web page hits.
  • Interfaced with manufacturing, planning, and logistics teams to maintain key sampling schedules resulting in Design Win of the Year Award at National's worldwide sales conference.
  • Conducted daily calls with worldwide marketing teams to win strategic socket contracts at top tier companies.
  • Supported sales teams by providing pricing, contract negotiations, and sampling support.
  • Presented at tradeshows and internal sales conferences. Was interviewed by Engineering TV for product promotion at APEC 2010.
Candidate Info
4
years in
workforce
3
years
at this job
BS
Electrical Engineering
Economics
8

Product Manager/senior Technical Marketing Engineer

Defined specifications for all technical aspects of product compliance and quality for iPlanet's messaging server products.

  • Advised on the technical direction of the products and identified 3rd party technologies to integrate with.
  • Managed third party relationships and programs.
  • Managed ISV and integration initiatives which contribute over $12M to the bottom line annually.
Candidate Info
5
years in
workforce
3
years
at this job
Information Systems Design
9

Marketing Engineer

  • Researched companies on a global basis using yellow pages or global conventions to obtain contact
  • Extracted reports from the Peachtree (Sage 50) software to analyze and project which brand to run a special on for the current month
  • Utilized programs like Constant Contact and Microsoft Publisher to create marketing campaigns to generate more sales, attract new buyers, and maintain a constant customer database
  • Generated $60,000 of sales each month from new customers as a result of these advertising campaigns
  • Catered special advertisements to existing customers which helped generate $20,000 in additional revenue
  • Maintained constant communication with customers through email blasts, phone calls, and customer visits
Candidate Info
3
years in
workforce
3
years
at this job
BS
Mechanical Engineering
10

Product Marketing Engineer / Pricing Analyst- Consultant

Developed market intelligence on competitive solutions in the marketplace and created a cross reference guide.

  • Worked toward improving response time to customers. Efforts resulted in 13% improvement in response time by the entire team.
  • Utilized a combination of value-based pricing and pricing analytics to establish list pricing, develop pricing strategies/tactics and negotiate contractual and volume pricing agreements.
  • Created pricing strategies for new designs and products based on Value Based Pricing which resulted in GM increase for the business unit in the down economy.
  • Analyzed the TAM/SAM/SOM for the contract negotiation which resulted in gain in market share with minimal price drop, increasing Product Margin for the business unit.
  • Analyzed and implemented the pricing increases based on segmentation which resulted in GM improvement for legacy products.
Candidate Info
8
years in
workforce
11
months
at this job
MBA
Marketing Management

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