Marketing Coordinator Resume Samples

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Marketing Coordinators have responsibilities such as calculating and increasing return on investment, maximizing sales revenues, conducting market research, reporting to senior management, training and motivating staff, and implementing marketing campaigns. Key skills for a Marketing Coordinator are leadership, marketing expertise, business operations familiarity, organization, communication and teamwork. Based on our example resumes, the minimum education requirement for this role is a degree in marketing, business or a similar field. Candidates are also expected to showcase previous marketing experience in their resumes.

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1

Marketing Coordinator

Purchased packaging, literature, premiums and graphics for multi-million dollar company. Maintained purchasing and marketing databases. Coordinated all mailing and shipments. Performed duties of Manager when absent.

  • Investigated options on cost, quality and company needs and negotiated better pricing resulting in 10%+ savings on single year's $4M purchases.
  • Improved and updated instructions for SOP forms resulting in significant reduction in errors.
  • Coordinated and organized meetings for potential new vendors which led to cost reduction and improved quality.
  • Supplied tools and worked with the Quality Department for more efficient inspection of incoming goods.
  • Created and implemented new method of ordering packaging materials for large accounts to insure better quality, timely shipments and reduced costs.
Candidate Info
20
years in
workforce
2
years
at this job
C
Sales
BS
Bachelor of Science
2

Marketing Coordinator

Provide "real time" social media coverage, exclusively for [company name] College GameDay and College Basketball. Consult with [company name] marketing, programming, and production teams regarding promotions/strategies to generate revenue, build brand recognition and drive engagement/viewership.

  • Increased the College GameDay social media platforms by 102% on Twitter and 51% on Facebook
  • Introduced 181,000 new followers and accumulated 353,000 mentions during the 2013-14 College Football season
  • Expanded the College Basketball Twitter following by 76% and 188% on Facebook
  • Activated over $1.8M (2013) and 1.4M (2014) in social media sales across social platforms
  • In collaboration with two outside advertising agencies, Wieden + Kennedy and 72 & Sunny, assisted on the creation, development, and implementation of two marketing campaigns, "Get Up. It's GameDay" and "College Football Playoff: Who's IN?"
  • Ranked third in Athlon Sports "100 Twitter Accounts Every College Football Fan Should Follow"
Candidate Info
5
years in
workforce
2
years
at this job
BS
Sport Management
3

Marketing Coordinator

Recruited as an intern and promoted to full-time Marketing Coordinator, July 2013. Accountable for the establishment and build-out of a positive web presence, resulting in a 65% increase of followers in 2014.

  • Managed the relationship, prepared content and approved posts with external social media vendor
  • Led the reporting and analytics of the social marketing metrics to determine ROI. Tracked the steadily positive growth pattern on a weekly basis
  • Supported Publisher Services Business Development efforts by identifying 150+ local news publishers per month for LYM's
  • Developed and produced monthly newsletters for current and prospective clients
  • Managed all trade show and event operations
Candidate Info
3
years in
workforce
2
years
at this job
BS
Communication
4

Marketing Coordinator, Conferences and Events

Executed comprehensive digital marketing plans for 20+ events that generated over $1.5M in revenue.

  • Designed, edited, deployed, and tracked key metrics and ROI for web, email, search, and social campaigns.
  • Collaborated with cross-functional teams on web design, brand direction, and daily updates via CMS.
  • Analyzed KPIs and conversion metrics and provided resulting lead generation information to sales team.
  • Prepared and presented weekly reports, post-event analysis, and strategy proposals to management.
  • Troubleshot technical and delivery issues with corporate technology to maintain optimum user experience.
Candidate Info
5
years in
workforce
10
months
at this job
BA
Journalism
5

Sales & Marketing Coordinator

Worked with a national cross-organizational team responsible for rebranding "Nature's" product line resulting in increased brand awareness and sales.

  • Supported Marketing Manager with all marketing and branding strategies by project coordination to include timelines, proofing, and evaluating marketing copy and design with internal and external vendors.
  • Effectively managed a $1MM marketing budget while creating a budget surplus with consistent sales.
  • Ordered, tracked, and reviewed inventory levels of all marketing and promotional materials valued up to $50K.
  • Negotiated, created, and managed all marketing purchase orders and invoices valued up to $50K.
  • Managed the [company name] website and coordinated social media content on a monthly basis.
  • Prepared presentation materials, trade shows, customer communications, and created marketing plans.
  • Analyzed monthly sales data to develop reports, forecasting, and provide recommendations to senior management.
Candidate Info
5
years in
workforce
3
years
at this job
BS
Business Administration
MA
Supply Chain Management
6

Marketing Coordinator

Served as TeleHealth's first-ever marketing liaison for company's two B2B product focuses: Interactive patient education systems and comprehensive television solutions

  • Successfully planned logistics for seven local and national tradeshows during 2014 and scheduled to plan eleven for 2015
  • Played a key role in developing and sourcing new website material, such as content, images, and graphics, for a completely redesigned company website
  • One of three individuals to coordinate company's third national user conference, TigrCon, featuring our first-ever exhibitor fair
  • Supported twelve national sales representatives by identifying healthcare industry issues and developing marketing campaigns and other collateral to support TeleHealth Services' initiatives
Candidate Info
4
years in
workforce
2
years
at this job
BS
Business Administration
BS
Business Administration
Business Short
7

Marketing Coordinator

Generated price trend and collected marketing information from ICIS database, supplier announcement, industrial website and third party intelligence provider for over 50 different petrochemical products

  • Implemented cross reference lead generator in Salesforce Cloud and initiated newsletter marketing campaign; resulted over $600,000 sales increase
  • Investigated in depth on supply shortage for 12 products; provided comprehensive alternative supply solution
  • Coordinated 6 large scale chemical industry exhibitions; collected over 1000 leads and facilitated over $400,000 contract
Candidate Info
4
years in
workforce
1
year
at this job
BS
Materials Science & Engineering
8

Marketing Coordinator

Effectively communicated via telephone and email correspondence to market programs, provided information, responded to inquiries, supported the application and registration processes, and performed other services in support of the students.

  • Established and fostered productive customer relationships with current and prospective students to meet recruitment and enrollment targets.
  • Executed standard operating procedures to ensure appropriate support and marketing of all programs to educators, administrators and other constituents.
  • Traveled and conducted in-person presentations and group meetings to provide information about degree programs.
  • Maintained up-to-date knowledge of program offerings, competitors analysis, information about local area of assigned team, and other necessary data in order to provide excellent service to current and prospective customers.
  • Established and updated student records in Salesforce as needed.
  • Collaborated with internal cohort team members to review, document and execute procedures. Provided input and recommended on how to accomplish and improve team objectives toward KTA's collective success.
Candidate Info
9
years in
workforce
3
months
at this job
BA
International Business
9

Marketing Coordinator/event Coordinator

Lead initiator on signing the number one athlete/influencer in the bodybuilding and fitness industry

  • Planned and executed our companies presence at the Arnold Expo, the industry's largest sports festival with 180,00+ attendees
  • Coordinated our booth at the LA Fit Expo with over 60,000 attendees. 475% sales increase from previous year
  • Developed and executed the largest training event in company history, including paid guests, industry experts and celebrities
  • Promoted to Director of Social media after organically doubling our Twitter account in under 6 months
  • Directly assist the Vice President of Marketing by trafficking marketing media, managing athletes and acquisition
  • Created sales presentations, marketing collateral, and managed a growing retail distributor account
  • Responsible for execution and management of a nationwide Transformation Challenge with over 30,000 participants
Candidate Info
3
years in
workforce
9
months
at this job
BS
Business Administration
10

Digital Marketing Coordinator

Keep the ecommerce desktop websites and mobile sites current and accurate - adding new fares/products and removing discontinued ones, daily production of image slideshows, galleries, and homepage rotators.

  • Designed mobile sites for US and Canada and optimized content based on local and nationwide content
  • Analyze web data analytics using Google Analytics to measure and evaluate website performance
  • Organically grew rapid social media community by 35% and managed integrated marketing strategy with content creation.
  • Coordinate with production team in regular meetings and gathers web asset requirements and ensure deliverables are met within set timelines
  • Identify opportunities to improve optimizations of website architecture, templates, and implement SEO best practices on all generated content to increase search engine ranking and conversions
  • Coordinate and implement Online Promo Codes to support marketing and sales activities
Candidate Info
5
years in
workforce
2
years
at this job
BS
Business Administration

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