Marketing Communications Specialist Resume Samples

HIGH QUALITY

The best examples from thousands of real-world resumes

EXPERT APPROVED

Handpicked by resume experts based on rigorous standards

DIVERSE EXAMPLES

Tailored for various backgrounds and experience levels

Marketing Communications Specialists are responsible for an organization's marketing and advertising strategies. Their duties include conducting research, maximizing sales revenues and return on investment, creating and implementing campaigns, coordinating external communication, and promoting the brand. The most successful example resumes emphasize leadership, marketing expertise, excellent writing and presentation skills, deadline orientation, teamwork, and computer competencies. Those seeking to work in this field should be able to display at least a Bachelor's Degree in marketing, advertising, or public relations in their resumes.

Looking for job listings? Check out our Marketing Communications Specialist Jobs page.

Want personalized resume advice? Get a FREE Resume Review

1

Marketing Communications Specialist

Led programs for domestic and global sales incentives, Sustainability Communications and H1N1 Pandemic Communications. Drove project management, engaged Sales Management and influenced stakeholders to incorporate goals in annual plans. Developed sustainability communications programs. Led communications strategies for sales initiatives related to H1N1 pandemic directing internal and external sales communications - a fast moving, high priority, global project.

  • Achieved record setting 49% domestic cross-selling program participation from effective strategic and tactical planning and voice-to-customer work.
  • Designed and created a new comprehensive global sustainability presentation and electronic circular which recognized the initiative's achievements.
  • Recognized as Marketing Circle of Excellence 2009.
  • Redeveloped global sales incentive program with key executive stakeholders which motivated global corporate account sales to focus on stretch targets and be rewarded for their success.
  • Central contact for H1N1 Pandemic communications globally keeping consistent messaging and legal/regulatory review top of mind and helping drive $40M in incremental growth.
  • Created multiple central SharePoint websites containing specific procedures and policies related to the communications and sales efforts for the H1N1 pandemic.
Candidate Info
6
years in
workforce
3
years
at this job
BBA
Marketing Management
Internet Essentials Marketing
2

Marketing Communications Specialist

Managed and administrated lead generation and lead nurturing via CRM (Salesforce.com) and Eloqua marketing
campaigns while generating more than $300K in revenue. Led a cross-functional team to develop a company-wide
trade show planning guide. Produced successful marketing campaigns through direct mail, print, web, and video.

  • Developed multiple Eloqua marketing automation campaigns that generated more than $300K in revenue
  • Maintained and managed budgets for marketing campaigns
  • Reduced marketing collateral spend by $15K by re-designing collateral and implementing print on demand
  • Decreased cost per lead by $150 by designing an automated lead process
  • Designed three comprehensive new product launch strategies
  • Nurtured relationships and negotiated contracts with five marketing agencies
  • Increased trade show attendance 35% within one year
Candidate Info
9
years in
workforce
1
year
at this job
BA
Communication
MBA
Master of Business Administration
3

Marketing Communications Specialist

Managed and executed global public relations and marketing communications content development, outreach, performance analysis and stakeholder reporting for a leading enterprise software and services provider with offices in 26 countries and customers in 90 countries.

  • Developed and executed annual Public Relations Plan incorporating: media relations, media/analyst tours, copywriting/editing and distribution, vendor management, social media, and marketing support.
  • Increased QAD.com site traffic by 6% and generated over 5,000 social network referrals through social media/PR integration efforts that included SEO, inbound link building, and syndicating content.
  • Increased number of press releases written and distributed by 450% over previous year.
  • Achieved 600,000 headline impressions, 30,000 press release views, hundreds of syndicated placements and dozens of feature articles in one year's time.
  • Created original content and key messaging to reposition core product and launch QAD On Demand, including microsite and email campaigns.
Candidate Info
7
years in
workforce
2
years
at this job
BA
Marketing / Communications
4

Marketing Communications Specialist

Maximize productivity levels on licensed Energizer Dependable Royalty Manager (DRM); update claims data and submissions daily

  • Generate social media monitoring reports 3x/week; increased social media reach by 500% in less than 1 week and deduced trends
  • Communicate transparently with subsidiary marketing team in Taiwan; review material over email/phone with Taiwan at least 5x/week
  • Work alongside product dev team to ensure all branding guidelines are followed; evangelize the company's brand through social outlets
  • Conducted advanced market research(MR) and SWOT on cross functional/complimentary markets; written over 20+ quality MR reports
  • Developed and maintained project plans and reporting documentation to ensure timely communication and delivery of assigned projects
  • Managed relationships and resolved problems; lead effective meetings with clear decisions, defined action items, and utilize RACI
  • Effectively anticipated and understood customer expectations, and ensured customer requirements are met and expectations managed
Candidate Info
5
years in
workforce
1
year
at this job
BA
International Studies
5

Marketing Communications Specialist

Led transition from two systems to one unified platform (Infusionsoft) to handle operations, marketing automation, CRM, ecommerce and analytics

  • Significantly enhanced HSI website: adding articles, instructor bios, redesigned pages, interactive maps and more; made SEO enhancements including 301 redirect, Google Webmaster Tools and submitted sitemap
  • Led social media strategy, creating comprehensive content strategy for LinkedIn group and served as SME for creation of agent social selling program
  • Managed and delivered monthly segmented emails with dynamic content; created segmented newsletter signup form for HSI website
  • Created, designed and launched organization-facing SharePoint 2013 Agency Education website and internal SharePoint team pages
  • Led redesign of internal and external marketing collateral, including flyers and brochures
Candidate Info
5
years in
workforce
1
year
at this job
BA
English And Journalism
6

Marketing Communications Specialist

Assisted the Director of Marketing Communications in developing and running the company's marketing programs including advertising, direct mail, Web campaigns and tradeshows.

  • Coordinated all aspects of quarterly customer newsletter including writing, design, printing and mailing.
  • Managed $1.5 million Marketing Communications budget. Monitored expenses and brought department in under budget.
  • Developed product information for third-party e-commerce Web site.
  • Managed customer satisfaction survey initiated to improve customer relations.
Candidate Info
5
years in
workforce
1
year
at this job
BS
Business Administration
MA
Concentrations
7

Marketing Communications Specialist

  • Implemented a national direct mail program that averaged a 2-3 percent response rate.
  • Developed an integrated approach to increase sales, product awareness and brand.
  • Responsible for email and online marketing.
  • Planned and managed tradeshows that increased lead acquisition.
  • Created inquiry follow-up program, which increased lead follow-up by 50 percent.
  • Created and managed instrumental database programs that increased lead acquisition and nurturing.
Candidate Info
2
years in
workforce
1
year
at this job
BS
Mass Communications
MS
Marketing Communications
8

Marketing Communications Specialist

  • Assisted with the coordination and execution of all marketing seminars and tradeshows
  • Controlled and managed the inventory database for customer marketing brochures and collateral production
  • Classified all lead conversion activity and analyzed ROI for specific marketing programs
  • Compiled and distributed leads within sales team to result in the generation of over 3000 leads.
  • Supported client programs and reported on recommendations where necessary to improve efficiency and flow
Candidate Info
4
years in
workforce
1
year
at this job
BA
Business Administration
9

Marketing Communications Specialist

Assisted the VP of Marketing & Sales in planning, organizing and executing marketing promotional programs.

  • Created and coordinated design, production and distribution of marketing materials, including traditional print and digital mediums.
  • Managed and oversaw new product implementation: Packaging, graphics, sales material and marketing support.
  • Tested, researched, and forecasted new product trends.
  • Managed social media accounts: LinkedIn, Facebook, Twitter, and Pinterest
  • Reported progress of departments in weekly marketing and sales meetings.
  • Conducted client, competitor and market research.
Candidate Info
7
years in
workforce
1
year
at this job
BS
Business Administration
10

Senior Marketing Communications Specialist / Supervisor

Managed agent, customer, and consumer communications for commercial group health insurance division. Responsible for development of sales materials, web content management, product launches, email marketing, and video production. Supervised one Communications Specialist.

  • Supported the simultaneous launch of multiple products unique to the market, providing messaging, branding, microsites, and print collateral.
  • Served as editor for monthly e-publications to agents and customers.
  • Developed processes that allowed [company name] to send customized email communication to different customer segments for the first time.
  • Implemented innovative cascade email strategy to allow employers to easily pass health plan information to their employees.
  • Managed broker and employer portals of [company name].com and all sales collateral.
  • Created health and wellness program materials.
Candidate Info
17
years in
workforce
7
years
at this job
BA
Geography
MA
Business Communication

Free Professional Resume Critique

We have partnered with TopResume to bring you a FREE resume critique service. Upload your resume and within 48 hours TopResume will email you a detailed analysis of what hiring managers and automated systems think of your resume – and how to improve it.

Browse
Upload Resume File