Marketing Campaign Manager Resume Samples

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Marketing Campaign Managers are responsible for implementing and executing marketing campaigns. Main duties listed on a Marketing Campaign Manager resume sample are creating campaigns, developing budgets, coordinating and motivating the marketing team, making sure target objectives are met, determining return on investment, and reporting to senior management. Based on our collection of resumes in the area, essential job skills are marketing expertise, leadership, problem-solving, analytical thinking, creativity, and decision-making. Successful candidates for this job hold a degree in marketing or communication.

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1

VP - Digital Marketing Campaign Manager

Managed relationships with third party vendors (Exact Target, Experian, Epsilon) to ensure on time and accurate deployment of all Citi Cards email campaigns; processed concurrent 33-35 monthly marketing campaigns. Provided comprehensive creative design content audits including reasonability of volume, legal and business approvals obtained, and all documentation completed. Managed deployment drive calendar for all cross function campaigns, ensuring customer centric marketing efforts to utilize the best revenue-making campaigns are deploying and duplicate programs are not negatively impacting Citi customer experience. Lead for all research and document email deployment errors, working with Control & Compliance to determine best remediation plan for impacted customers.

  • Achieved 70% increase on documentation accuracy between Citi business and vendor deployment checklists through Quarterly Vendor Audits. Built process step updates, streamlined input of data, obtained internal client approvals, ensuring Control & Compliance rules met.
  • Established a performance tracking scorecard based off critical vendor functions to monitor, report and analyze progress and performance of consultants; scoring on timeliness, accuracy and customer service to provide direction and feedback on increasing teamwork and building relationships. KPI & SLA metrics reporting.
  • Decreased documentation by 25%, reducing manual capture of business steps and approvals across multiple campaign programs by implementing electronic signature capture, eliminating duplication process.
  • Achieved workflow with Internal business owners and third party vendor (Acxiom) to evaluate missing campaign criteria. Provided audits for Eligibility, ensured criteria was targeted/suppressed for campaigns.
  • Developed and maintained drive Calendar for Dbase Marketing and Vendor for end to end processing on scheduling marketing campaigns. Ensured milestones were met and on schedule.
  • Processed and approved all vendor invoices. Administered updates for the campaign Procedure Manual.
  • Achieved 99.8% on time shipments of data files to deployment vendors, keeping campaigns on schedule.
Candidate Info
24
years in
workforce
5
years
at this job
AS
Associate of Science
2

Marketing Campaign Manager

  • Execute lead development strategies that acquired over 3,200 accounts (1,400 in target industry) and resulted in sales exceeding their goal of 570 discovery appointments of which 72 converted to net new logos in one year
  • Build and manage email campaigns and text-owned properties to convert qualified traffic through calls-to-action and lead generation content
  • Establish closed-loop analytics with sales to enhance the lead nurturing process through the company’s marketing automation tool, HubSpot, web analytics and SugarCRM
  • Optimize inbound marketing efforts with product marketing managers by generating rich content for webinars, blog posts, and social media
Candidate Info
8
years in
workforce
1
year
at this job
BBA
Marketing, Entrepreneurial Management
3

Marketing Campaign Manager and Team Lead, People and Payroll

Responsible for the HR & Payroll domain marketing including [company name] People (global product) and [company name] Payroll Services.

  • Develop and execute measurable demand and lead generation campaigns that drive revenue for our HR and payroll product lines.
  • Collaborate and plan marketing initiatives alongside product marketing, sales, marketing operations, digital, inbound and web marketing teams in the planning and execution of various campaigns.
  • Lead the team established to support the marketing strategy for People and Payroll, adhere to budget recommendations, report on performance and specific KPIs, and showcase the accomplishments of the team to our executive leadership when needed.
  • Supervise multiple programs and people specifically driving PPC, web, content marketing, live events, email marketing, telemarketing, direct mail, trade shows, and other digital avenues to support revenue goals and generate sales pipeline.
  • Project manage in Salesforce.com and Workfront as well as monitor the campaign performance and spend in SAP.
  • North American lead for the global category campaign for People & Payroll.
Candidate Info
17
years in
workforce
1
year
at this job
BS
Public Relations And Communications
4

Marketing Campaign Manager

  • Plan and manage the overall marketing calendar for a direct response marketing company.
  • Identify key markets to plan and execute marketing strategies to drive attendees to our events.
  • Manage a $2M per month marketing budget utilizing a variety of channels including direct mail, infomercials, online, social media and outbound call center.
  • Constantly test, analyze, and optimize performance of marketing campaigns to generate new leads.
  • Support and work closely with sales teams to promote real estate, stock investing, and personal development training programs.
  • Manage event booking team - oversee and direct booking of all venues for company's live events.
Candidate Info
31
years in
workforce
11
months
at this job
BS
Business Marketing
5

Marketing Campaign Manager

  • Direct overall annual and quarterly marketing plans and campaign strategies for IBM's digital marketing initiatives.
  • Develop digital marketing campaigns which maximize responses and generate outstanding revenue results, through social media applications, webcasts, list rentals, and content syndication.
  • Administer campaign budgets and expenses, while maintaining positive relationships with vendors and agencies.
  • Facilitate campaign education and training with internal lead development representative (LDR) resources for post-campaign response lead management follow-up.
Candidate Info
13
years in
workforce
10
years
at this job
HS
High School Diploma
BA
Social Work
6

Sr. Marketing Campaign Manager

Responsible for developing marketing campaign strategies and plans for critical corporate initiatives, as well as, orchestrating the full marketing mix from awareness through consideration and purchase. Collaborate with various stakeholders and assemble plans to align activities and drive marketing effectiveness.

  • Independently research potential marketing channels for each campaign and assemble and advocate an integrated and consolidated plan across several activities.
  • Work in partnership with Product Marketing to select and drive the optimal mix of marketing activities within campaigns to achieve corporate objectives, including lead generation, opportunity creation, and marketing-sourced revenue.
  • Partner with industry analysts and thought leaders to develop informative content, and create marketing activities that drive awareness and leads.
  • Coordinate and execute marketing activities through functional marketing groups, including advertising, search, webcasts, events, direct marketing, tele-sales, and high touch executive activities.
  • Work with Product Marketing and associated stakeholders to develop high-impact marketing campaigns for company’s products; identify the most effective messaging, value proposition, channels and calls to action.
  • Build financial and results forecasts to predict and control marketing spend and measure effectiveness of marketing activities
  • Measure campaign results and keep relevant stakeholders informed of performance.
  • Support the prioritization of marketing initiatives, helping to establish timing to achieve effective implementation across programs within multiple operating constraints.
  • Engage with worldwide field marketing teams to incorporate international requirements into strategies and programs.
Candidate Info
28
years in
workforce
4
years
at this job
BA
Bachelor of Arts
MBA
Master of Business Administration

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