Marketing Business Analyst Resume Samples

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Marketing Business Analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. Based on our collection of resume samples, the ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication. Employers select resumes displaying a degree in marketing or business and previous experience in consulting services.

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1

Sales and Marketing Business Analyst

Organized and managed over 30 projects for the Sales and Marketing IT Department. Lead weekly team meetings with Management to provide status updates on all projects in progress.

  • Managed RSA's Help Desk for IT Applications, utilizing applications such as Siebel, Clarify, Diver, and PaperVision to solve cases for users in a timely and efficient manner
  • Acted as liaison between RSA and EMC Project Management Groups
  • Received individual training on EMC applications and trained all other members of the RSA IT Applications Department
  • Demonstrated excellent management skills as Project Manager for RSA's eFraudNetwork Forum project; coordinated business requirements for a team of 15 RSA, EMC, and outside vendor employees
  • Created and maintained several SharePoint sites to display how-to information, business process documents, and various guides to help the department handle customer requests and projects
Candidate Info
2
years in
workforce
8
months
at this job
BS
Business Administration
2

Marketing Business Analyst

Supported Sales Team managers in search for venture capital funding for potential clients. Gained in-depth insight into telecommunications and wireless technology.

  • Received commendation for building internal Web site that consolidated various marketing programs and incentives available to qualifying customers, used in generating sales.
  • Researched leads and constructed Web-based data entry form and database for tracking leads.
  • Created content and designed overall look of internal and external sales and marketing brochures, data sheets, flyers and Web pages while maintaining strict branding guidelines.
  • Coordinated nationwide seminars for value added resellers across the country to qualify all levels of salespeople to sell Cisco products and services.
Candidate Info
13
years in
workforce
9
months
at this job
BA
Bachelor of Arts
BA
English
3

Marketing Business Analyst

  • Reviewed the delivery routing plan and suggested improvements to the route that generated a cost savings of $2.6 million annually.
  • Elaborated different analyses to identify profitable versus unprofitable segments based on return on investment ROI with an increase in sales of $5million from 2009 to 2010.
  • Prepared, deployed and automated marketing performance reports.
  • Managed ad hoc data requests from marketing and other key stakeholders.
  • Performed an analysis that eliminated unprofitable products with $5.2M annual savings from 2008 to 2009.
Candidate Info
13
years in
workforce
4
years
at this job
BA
Business Administration
MA
Business Administration
MA
Information Systems
4

Sales and Marketing Business Analyst

Assisted Sales and Marketing Management in motivating and monitoring sales growth and profitability

  • Monitored annual expense budget for the sales department consisting of over 150 cost centers
  • Prepared, adjusted, and reported on monthly sales commission assignments for 150 sales representatives
  • Oversaw point of sale processing, reporting, and sales credit assignment for over 5000 branch locations
  • Generated ad hoc, standardized, and exception reports for various levels of management and customers globally
  • Created and published interactive sales reports allowing access by sales force, management, and customers
  • Developed methodology to track and report on new product sales, promotions, and customer incentive programs
  • Tested, implemented, and utilized various software packages related to sales forecasting, sales reporting, and inventory planning ex. AS400 Query, PeopleSoft Query, Showcase Strategy, Crystal Reports, Infomaker, and Demand Solutions
  • Served as team leader in the development of a data warehouse within an SAP/ERP software package
Candidate Info
11
years in
workforce
5
years
at this job
BS
Accounting
MA
Marketing
5

Sales and Marketing Business Analyst

Managed operations of Nationwide Marketing and Automated Retail project and drove systems integration of 3rd party partners and vendors including Best Buy, Walmart and Rent-A-Center. Gathered requirements from 3rd party vendors and delivered them to the PMO and technical teams. Liaison to 3rd party vendor IT teams. Drove delivery of requirements as project sponsor ambassador. Managed logistics, sales, marketing, and strategic planning for Nationwide Marketing and Automated Retail Project including regular software and UI updates.

  • Increased automated retail sales 6% by developing data driven strategy for competitive store placement
  • Designed Plan-O-Grams and marketing material for nationwide brand awareness campaign with Walmart
  • Managed international market testing which led to the creation of new products.
  • Drove improvements to Best Buy sales force tools which increased sales by 8%
  • Drove requirements gathering for integration of sales systems at Rent-A-Center with substantial ROI
Candidate Info
5
years in
workforce
11
months
at this job
BA
English And Philosophy
MBA
Project Management
6

Business Intelligence - Marketing Business Analyst

Responsible for data analysis, development of reporting methods through the use of Oracle, SQL, Cognos, Access, Excel, and Web Analytics for the entire organization composed of Finance, Marketing, Technology, and External vendors. Acted as the Subject Matter Expert (SME) and Liaison between the business and technical users for [company name].

  • Managed and trained new employees/contractors for the Business Intelligence department
  • Designed SQL queries using Oracle to fulfill data requests/analysis across the entire organization
  • Analyzed website and clickstream data to identify user trends and to measure the value of new site features and functionality based on site conversion and provided recommendations for change
  • Developed on-going adhoc reports and provided data analysis in response to requests from marketing, senior management and other functional areas to make critical business decisions based on the clickstream data obtained from the Orbitz web analytics data mart
  • Managed and analyzed ComScore and Nielsen competitive data
  • Developed standard Cognos reports/dashboards for the business for weekly reporting purposes
  • Analyzed Airline & Car sales volumes and created performance metrics and reporting to help identify variances and build forecasts
  • Managed multi-department reporting projects based on adhoc requests in addition to providing end users and management with recommendations for change
  • Analyzed reporting, validated data and conducted reconciled checks
  • Developed and maintained access queries, databases and excel spreadsheets to develop statistical reports for Internet performance
Candidate Info
5
years in
workforce
2
years
at this job
BS
Business Administration
Mis, Information Systems
7

Sales + Marketing Business Analyst

Provided C-Suite business consultation to President and VP's on value proposition, company's position, consumer behavior, market condition, and overall health of their perspective business functions.

  • Developed and presented product roadmaps, strategy maps, and balanced scorecards, C-Suite Dashboards
  • Identified and delivered the core technical architecture components to business needs
  • Translated complex customer loyalty initiatives into tangible project briefs
  • Developed multi-channel customer behavior models such as Affinity, Attrition, Churn, etc.
  • Deployed marketing strategy solutions such as CRM leads and campaigns, Win Grow Keep Customer micro segmentation, Customer Latency Program, Workflow Selling, etc
  • Architected business intelligence models to measure, Campaign ROI, Market basket analysis, etc.
  • Devised plans to create, leverage and monetize customer touch points
Candidate Info
8
years in
workforce
3
years
at this job
BS
Bachelor of Science
MA
Business Administration
8

Marketing Business Analyst

  • Served as the primary business analyst for entire marketing organization and represented the organization in the data integrity initiative.
  • Utilized Salesforce.com, Eloqua, SQL to draw insights regarding marketing and pipeline activity.
  • Coordinated reporting between the sales and marketing organization, ensuring consistency and accuracy.
  • Researched, analyzed and managed the real needs of the stakeholders, while capturing business requirements to establish business goals and determine implementation strategies with the process owners.
Candidate Info
13
years in
workforce
6
months
at this job
BA
Graphic Design
9

Chicago, Illinois- Internet Marketing Business Analyst

  • Interacted with the stakeholders and developed and translated business requirements to technical requirements.
  • Developed and executed UAT and QA test cases and an automated test suite that reduced testing time by 50%.
  • Performed backlog grooming maintained user stories and generated status reports in JIRA.
  • Worked with the Senior Project Managers on implementation and rollout management.
Candidate Info
1
year in
workforce
3
months
at this job
BE
Computer Science & Engineering
MS
Management Information Systems
10

Marketing Business Analyst

Managed several product lines to market. Led corporate wide analysis and implementation of excess and obsolete inventory reductions. Worked with operations to successfully launch new products.

  • Reduced excess and obsolete inventory by 10% each year from 2010-2013.
  • Served on team to integrate acquisitions inventory to product offering.
  • Worked closely with operations and S&OP to successfully implement many key projects.
  • Played key role in promoting new products at trade shows by informing customers of upcoming changes.
Candidate Info
50
years in
workforce
3
years
at this job
Marketing

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