Director Of Marketing Resume Samples

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Directors of Marketing have various roles, which include product development, distribution, advertising, planning, market research, event planning and social media management. Other responsibilities are managing marketing materials creation, maintaining a good relationship with the company's stakeholders and writing marketing copy. Based on our collection of sample resumes, critical skills for this role are marketing expertise, creativity, organization, networking, teamwork and leadership. Most candidates display in their resumes a Bachelor's Degree in marketing, communication, advertising or business.

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1

Associate Director of Marketing - Business Marketing and Global Strategy

Responsible for the development and management of national B2B Mobility CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking. Manage a small team of marketing professionals focused on executing national campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing.

  • Successfully yielded >$950M/year in new LTV revenue via Vertical-based acquisition and demand generated product sales activity in key distribution channels, i.e. Online, COR stores, etc.
  • Reduced churn by 15+bps within the Small Business & Enterprise-level embedded base via targeted CRM initiatives; significantly boosting YoY revenue savings.
  • Decreased annual marcom costs ~65%, while increasing penetration, by enhancing our overall E-mail gathering, cleansing, and distribution strategy.
  • Utilized ‘Big Data’ predictive modeling to launch effective, targeted, real-time trigger e-mail marketing program. Achieved ~20% reduction in churn among high-risk Small Business clients.
  • Created a specialized B2B Retention Save Desk, producing $21M+ in annual revenue savings.
Candidate Info
21
years in
workforce
13
years
at this job
BS
Marketing
2

DIRECTOR of MARKETING, REAL ESTATE

Successfully designed, staffed, leased and managed the company's first two multifamily developments totaling 386 luxury
market-rate apartments, 60 state-regulated affordable apartments and 10,000 square feet of premier amenity space;

  • Positioned company's residential brand to complement and leverage renowned reputation in the industrial real estate market through strategic messaging to brokers, media, investors and clients;
  • Secured a $51.5 million construction loan by managing communication between Lender, Legal and Leasing teams;
  • Maintained respective 95% and 97% residential and commercial portfolio occupancy through active marketing and leasing;
  • Acted as a brand ambassador of the firm at client events, trade shows, conferences and award presentations;
  • Conceived and produced content for various RFP submissions, managing Finance, Architecture and Acquisition teams;
  • Enhanced firm's online platform through website redesign, user-centric functionality upgrades, targeted social media
Candidate Info
13
years in
workforce
4
years
at this job
BA
Bachelor of Arts
3

Director of Marketing

Returned to basics with creating an exciting gaming environment from the ground up.
Created and established opening ad campaigns for a new poker room, bingo hall that doubled as an event/entertainment center and a cocktail bar.

  • Conventional direct mail introduced with 27% - 48% redemption
  • Produced bus analysis to determine profitability
  • Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic standards
  • Implemented proformas and event recaps to analyze profitability
Candidate Info
20
years in
workforce
4
years
at this job
4

Director of Marketing

Developed entire marketing program including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show.

  • Created and launched a highly successful Physician Referral Marketing Program in a 9 location Audiology practice.
  • Incorporated Social Web Networking into overall Audiology and Speech Therapy marketing scheme.
  • Established goals and measurement reports.
  • Increased Lead flow 42% while decreasing CPL.
  • Recognized for Healthcare Marketing excellence winning several Aster Awards.
Candidate Info
34
years in
workforce
5
years
at this job
AA
Business
BA
Economics
MA
Photography
5

Director of Marketing

Managed the marketing function with emphasis on championing the brand and expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy. Serviced more than 30 Loan Officers in over 11 states with advertising and marketing materials.

  • Branded [company name] as the number one rehab hard money-lender with no market presence to a leader in its field by increasing sales of more than $40 million in the first year.
  • Managed sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
  • Achieved sales objectives and profit margins totaling $105 million in annual sales volume.
  • Built up search engine optimization (SEO), created meta-tags, and tracked and reported progress.
  • Developed e-mail campaigns to generate sales.
Candidate Info
7
years in
workforce
2
years
at this job
Advertising, Marketing
6

Director of Marketing

Produced precision targeted marketing communications backed by accurate, timely internal reporting and analysis. Utilized understanding of buying motivators and influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue. Responsible for strategic planning, gaining approval for and implementing marketing strategies to achieve financial objectives. Supervised Marketing Coordinator and Production Artist.

  • Created direct mail campaign for product launch that resulted in $1.5M revenue stream.
  • Designed and maintained company website. Developed direct mail piece that was successful in driving potential clients to the site.
  • Wrote jingle and produced CD that served as key component in the success of a client meeting.
  • Developed unique promotions for exhibit booth that generated 1,500+ leads.
  • Greatly reduced printing costs by moving function in-house.
  • Wrote speeches, designed PowerPoint presentations, and developed promotional strategies that generated large audiences, resulting in rave reviews at conferences as well as enhanced personal brand of company president.
Candidate Info
16
years in
workforce
16
years
at this job
Landscape Architecture
7

Director of Marketing Communications/programs

Marketing Director for Industry leader in outsourced affiliate marketing programs for online
companies, with a growing presence in other online marketing services. Successful IPO. Responsible for new client lead generation & qualification, corporate branding and competitive positioning.

  • Created competitive positioning strategy and communications plan, directly resulting in increased sales at expense of competitors. Virtually all competitive bids won over subsequent six-month period.
  • Developed a series of integrated marketing programs, utilizing targeted list development, direct mail,
  • Grew customer base over 280%, increased revenue 392% during tenure.
  • Created corporate branding standards and comprehensive positioning messages.
  • Managed department and staff of up to 16 direct and indirect reports.
Candidate Info
17
years in
workforce
2
years
at this job
BA
Government
MA
Marketing
8

Director of Marketing

Member of 14-person Hospital Operating Council, overseeing daily administration and overall policies of 800+ staff
(222-bed regional medical facility)

  • Developed and implemented internal, community, and public relations programs
  • Developed and implemented marketing, communication and advertising plans for hospital and subsidiaries
  • Managed media relations and served as hospital spokesperson
  • Managed editorial, design and production of communication tools (including advertising, reports, monthly
  • Coordinated development efforts including grants and planned giving
  • Managed Marketing Department budgets and staff
Candidate Info
25
years in
workforce
2
years
at this job
BA
Political Science / Journalism
Journalism
Graduate Studies
9

Director of Marketing

Directed the marketing and advertising efforts for $1.2 billion integrated healthcare system with five hospitals,
40+ medical specialties, 15 primary care centers, several health plans and over 400 physicians.

  • Promoted to Director of Marketing in 2003 after serving as senior marketing manager.
  • Developed strategic marketing plans for cardiology, women's services, oncology, wound care, primary care,
  • Led marketing team of service line and health plan managers, and effectively managed annual budget in excess of $3 million.
  • Partnered with senior level executives to achieve business goals.
Candidate Info
23
years in
workforce
7
years
at this job
BBA
Marketing Management
MBA
Financial Management
10

Director of Marketing and Digital Media

Oversaw multifaceted marketing campaigns for five departments, collaborated with executives to develop a vision for each, designed and wrote copy for each campaign and identified ideal medium for presentation

  • Collaborated with Executive staff to develop digital and print media for enhancing and promoting the brand, increased consumer awareness of the Y, optimized online presence and developed personal and social connections to relevant audiences
  • Managed social media accounts for the brand and maintained over 20% growth over one year
  • Collaborated with Executive staff to maintain brand message consistency and integrity through copy editing,
  • Coordinated and cultivated mutually beneficial relationships with community partners such as media outlets, advocacy groups, and businesses to maintain relevance and significance in a dynamic market
  • Planned and attended outreach events to represent the brand and live its mission
Candidate Info
7
years in
workforce
2
years
at this job
BS
Natural And Health Sciences
MA
Sustainable Communities

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