Digital Marketing Director Resume Samples

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Digital Marketing Directors are employed by agencies or in-house marketing departments and are responsible for promoting products using digital marketing strategies. Common work activities are designing marketing campaigns, writing marketing copy, handling social networking channels, generating leads, creating landing pages, and optimizing user experience. Based on our example resumes, essential skills for this role are marketing expertise, an interest for technology, organization, creativity, communication, and deadline orientation. A degree in marketing or communication is common experience in Digital Marketing Directors resumes.

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1

Digital Marketing Director/project Manager/founder

Built a successful e-commerce enterprise offering natural, holistic pet care products. Performed market research and competitive analysis. Led product development and sourcing process. Rapidly developed expertise in digital marketing and website development, managing online presence, inbound/outbound marketing and email marketing campaigns to maximize revenue and profitability.

  • Won "Best in Local Business Award" for San Francisco from the U.S. Commerce Association as a leader in e-commerce marketing.
  • Developed 4 e-commerce sites over an 8 year period on various web platforms using WordPress, Xcart, Magneto, Dreamweaver and more; collaborated closely with an international team of web developers.
  • Recognized for new product launches in national publications including Ladies Home Journal, Reader's Digest, Business Week Online and more; raised $30K in capital with 100+ small retailers including boutique hotels.
  • Developed marketing strategy successfully targeting key clients Amazon, Petco.com and Whole Foods.
Candidate Info
7
years in
workforce
7
years
at this job
AA
Fashion Merchandising
BA
International Relations
Project Management - Pmp
2

Digital Marketing Director

Developed marketing strategies while worked in conjunction with managers and sales professionals at 8 auto dealerships in 3 separate markets. Established objectives and accountabilities for each dealership and implemented new approaches and methods in conducting daily business to achieve company revenue goals. Oversaw strategic growth in all markets with record total volume of over 1700 automobiles sold as a direct result of digital marketing campaigns in 2013.

  • Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.
  • Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics
  • Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and campaign optimization
  • Reduced cost-per-lead metrics while increasing overall lead volumes and conversion
  • Developed and Managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
  • Implemented dynamic email campaigns using product affinity data and customer segmentation profiles
Candidate Info
24
years in
workforce
5
years
at this job
BS
Business Administration
3

Digital Marketing Director

  • Led 7 person team and delivery of over 50% top-line revenues from multi-site ecommerce, online marketing, demand generation and social activities
  • Owned multi-site evolving strategy, testing and IT roadmap; delivered brand growth including 30% increase in site traffic, 22% increase in conversion and 66% increase in online revenue YoY
  • Drove re-branding initiative and PR activities to build brand awareness
  • Implemented weekly promotional & editorial strategy to improve customer engagement across all channels – Fall allergy campaign drove highest revenue for email
  • Researched and identified new ecommerce Magento platform; led migration to responsive design
  • Recruited and rebuilt team within 1st 6 months, established new collaborative design practices
Candidate Info
15
years in
workforce
1
year
at this job
BS
Marketing
4

IT Specialist and Digital Marketing Director

  • Performed competitor analysis and maintenance in online marketplaces such as Amazon, eBay and Sears with focus on revenue improvement.
  • Conducted inventory management and quality control in the Magento e-commerce platform.
  • Increased brand awareness through creation and management of social media channels and the corporate blog. Increased social media engagement by 1200%.
  • Executed both on page and off page SEO strategies resulting in improved first page rankings on the top three search engines.
  • Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in Magento. This lead to a significant decrease in bounce rate and 37% increase in conversion rate.
  • Oversaw projects and coordinated tasks with contractors to meet deadlines under budget.
Candidate Info
3
years in
workforce
2
years
at this job
AAS
Web Graphic Design
5

Digital Marketing Director

Own digital marketing strategy and campaign execution for the B2B Marketing group, managing a team of 18. Drives mobility and emerging product sales for small business, enterprise, and consumers with a business discount by devising and managing targeted marketing campaigns (social and digital media, paid search, content strategy, lead nurture, etc.), online customer experience, and test plans. Develops and cultivates strategically-critical relationships with IT, Marketing, Product and other key stakeholders. Leads high-profile launches for iPhone and other marquis products, and collaborates on eCommerce strategy, product placement, and media planning.

  • Manage $35M dollar annual budget and successfully generated $250MM+ per year in annual revenue from eCommerce sales driven by marketing efforts.
  • Led high-visibility launch of att.com/bizcircle in April 2014, including customer experience, content and media strategy, goal creation, oversight of video production, roadmap, and development of future-state community phase. Hired team members and manage agency deliverables and budgets; achieved 2M unique visitors to the site in first eight months and met attendance goals for live events.
  • Led a 200% increase in annual sales from digital marketing campaigns by expanding business opportunities, creating success metrics and stretch goals, and driving accountability for revenue.
  • Own Social Media efforts for B2B. Develop social initiatives to support growth in followers, engagement, and drive traffic Online, including channel strategy, content direction, paid media support, and integration with larger campaigns. Doubled follower growth and increased engagement twelvefold in 2014.
  • Actively involved in eCommerce strategy, including mobile app experience, defining digital customer experience, business case development, ROI analysis, brand and tone of voice. Led merger Online integration strategy and customer experience in 2011. A/B testing in 2014 resulted in 10% lift in revenue.
  • Worked with multiple third-party agencies to build two scalable digital and email marketing platforms, including a complex enterprise lead nurture program and field marketing tool; led business requirements, design, budget tracking, project management and delivery.
Candidate Info
12
years in
workforce
7
years
at this job
BA
Business Administration
6

Digital Marketing Director

Largest Entertainment Company in South America; Created digital awareness in top 4 Argentine urban markets and additional Latin American/US markets.

  • Designed new queries and utilized existing query models to draw relevant customer information for development of financial reports utilized in forecasting, trending, and results analysis.
  • Supervised digital, social media, and print campaigns of multi-million dollar events including first ever South American performances by Linkin Park, the Killers, Laura Pausini, Jason Mraz, and AC/DC.
  • Managed multiple B-to-B and B-to-C channels: internet and e-commerce, mobile content, telesales, and retail.
  • Engineered various cross-promotion strategies with corporate partners including Sony Music Entertainment, Universal, EMI, and Warner Music to increase revenue and decrease advertising costs.
  • Helped increase Facebook following exponentially for both company and artist fan pages.
  • Directed traffic growth strategies including SEO, social bookmarking, affiliate linking campaigns, content distribution, e-mail marketing, trackbacks, pings, and RSS
  • Liaison and facilitator of artist-press relationships in every media-medium in Argentina.
Candidate Info
8
years in
workforce
2
years
at this job
BA
Bachelor of Arts
7

Digital Marketing Director

Managed and executed digital brand marketing campaigns for the company's different web solutions in the channels of SEM and SEO, trained and mentor technical teams on SEO best practices, oversaw the development of the company's micro sites and corporate website. Managed a team of 4 online marketers.

  • Oversaw company's SEM campaigns in English and Spanish covering 3 products targeted to North and Latin America which resulted in an increase of product awareness and lead generation of 48%.
  • Mentored and Educated Technical Team on SEO-Friendly Web Development / Architecture Best Practices to ensure efficient communications and positioning of micro sites on major search engines.
  • Led the company's task forces in the design, architecture and development of company's proprietary SEO friendly Content Management Systems to be sold as licensed solution which resulted in a success once product was introduced to the market bringing an unprecedented 38% increase in annual revenues.
  • Responsible for the product management and marketing of product's proprietary software solutions (Content Management and Web Analytics Solutions) utilizing SEO, SEM and Email Marketing.
  • Utilized Omniture Search Center to efficiently Manage Company's Search Marketing campaigns exceeding ROI goals by 50%
  • Acted as the Online Marketing subject Expert in all Company capabilities presentations to potential and current clients helping in the closing of important licensing deals bringing over 500k in revenues at annually.
Candidate Info
5
years in
workforce
1
year
at this job
BA
Management Information Systems
Innovation & Entrepreneurship
8

Digital Marketing Director

Promoted to lead the digital strategy for corporate brand and scale initiatives, as well as enterprise-wide recipe strategy. Managed one direct report.

  • Partnered with Google to mine recipe search data to build seasonal recipe strategy. Resulting digital recipes drove greater search traffic, stronger social response and newsletter engagement.
  • Launched ReadySetEat mobile site with enhanced functionality to connect consumers with recipe ideas before, during and after the grocery shopping trip.
  • Led search engine optimization across branded sites to increase ranking and relevance across top recipe keywords; driving over 20% increase in organic traffic.
Candidate Info
14
years in
workforce
10
months
at this job
BS
Chemical Engineering
MA
Marketing
9

Owner/digital Marketing Director

Responsible for product development and site planning in the launch of a new ecommerce website. Duties included brand strategy, positioning, market research, pricing structure, product sourcing, vendor management, customer service, and social media management.

  • Executed comprehensive email marketing campaigns that ranged from a single html broadcast up to a 20 message auto responder follow-up series. Campaigns focused on brand awareness, lead generation, list building, sales and reactivation. Increased email subscribers by 33% and improved repeat purchases by 55%.
  • Partnered with key market influencers and affiliates in social media to increase brand awareness and drive sales to the website. Created videos, how-to articles and hosted live on-line broadcasts.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Defined targeted keyword strategy that increased organic site traffic 60% leveraging skills in SEO and SEM. Ranked in top five of Google SERPS for five of our top 10 keywords.
Candidate Info
21
years in
workforce
6
years
at this job
BS
Marketing
MA
Concentrations
10

Digital Marketing Director

Hired by a B2B venture capital funded company. We sold research supplies to government laboratories, large pharmaceutical companies, and academic institutions.

  • Developed complete sales and marketing strategy using, PPC, Lead Generation, SEO and Email
  • Created customer email list of over 6,500 via multiple channels
  • Acquired Customers At: Pfizer Pharmaceuticals, Harvard, Yale, Dana Farber, Stanford, Eli Lily, National Institutes of Health (NIH), Cornell Medical
  • Shortened buying cycle 50% by implementing cutting edge digital marketing strategies
Candidate Info
15
years in
workforce
2
years
at this job
Doctor Of Chiropractic / Graduated Magna Cum Laude

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