Channel Marketing Manager Resume Samples

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Channel Marketing Managers are responsible for promoting a company's products and services by developing and implementing channel marketing programs. Typical resume examples for Channel Marketing Managers highlight duties like monitoring marketing programs, keeping customers up to date with the latest product features, handling sales contracts and coordinating the marketing team. Employers select resumes highlighting sales orientation, marketing expertise, leadership, teamwork, strong communication abilities and time management. Most candidates applying to this job hold a degree in marketing or advertising.

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1

Sr. Channel Marketing Manager

Managed 500+ voice over Wi-Fi Resellers and 15 distributors selling through telecom voice partners Cisco, Avaya, Nortel, Inter-Tel, Verizon, Siemens, AT&T, Alcatel and NEC. Led team of 7 developing business opportunities within targeted verticals. Negotiated contracts including volume and revenue discounts. Created Channel sales training, reseller bulletins, price book updates, notifications, and new product launches. Developed sales tools, coaching sheets, promotion guides, webinars, data sheets, and field training videos.

  • Doubled revenues from $50-100M in 2-year period, planning and implementing conversion from direct to indirect sales model.
  • Created successful promotions, rebates, and spiffs, resulting in $19M in partner revenue.
  • Debuted 88 partner products, educating sales staff and partners on features and selling points to increase product familiarity and boost sales.
  • Developed product launch strategy and content including business case development, collateral content, product positioning and vision, sales and marketing plans, and competitive market analysis increased revenue 25%.
  • Administered partner budgets of $3.1M to drive revenue through marketing strategies including webinars, promotions, and training.
  • Developed 10 channel marketing plans for premium partners, managing $1.5M co-op funding, sponsoring channel events, as well as creating channel collateral and partner case studies.
Candidate Info
11
years in
workforce
2
years
at this job
BS
Business Administration
2

Channel Marketing Manager

Responsible for identifying new growth opportunities and developing marketing strategies to grow the home and office business unit. Managed joint venture and strategic partnerships. Maintained P&L oversight for consumer promotions, sales incentives and marketing programs.

  • Achieved brand leadership share of 35% with the introduction of Poland Spring five gallon water package re-design and development of on-the-tray school lunch program.
  • Managed Green Mountain Coffee brand and $5MM budget. Developed and communicated brand plans for field execution.
  • Grew sales 30% by developing sales incentive programs which bundled water, coffee and cups with existing orders.
  • Decreased costs 25% by co-branding Poland Spring, Deer Park, Great Bear into one ad campaign (versus multiple ads).
Candidate Info
6
years in
workforce
2
years
at this job
BBA
Bachelor of Business Administration
MBA
Master of Business Administration
3

Channel Marketing Manager

Increased revenue in Technology and Trades Educational Publishing Unit by 9.2% on $30M base.

  • Developed marketing plans to drive revenue and utilize a $500,000 marketing budget.
  • Devised sales tools and training for 120 Sales Representatives.
  • Increased sales educational materials into 2/4 year schools in 1999 by 19% increase: Named to Winner's Circle.
  • Exceeded goal in 2000 by 27% with $100,000 over goal: Named to President's Club
  • Selected to participate in Summer Internship Program at corporate office, 2001.
Candidate Info
6
years in
workforce
6
years
at this job
BA
Liberal Arts
Education English Certification
4

Retail Channel Marketing Manager

Established in-house graphic design capabilities, resulting in yearly cost savings of $125,000. Designed, developed, assisted, and executed end-to-end retailer implementation plans for channel marketing activities, including promotions, training, visual, online, branding, and other marketing strategies. Created new merchandising concepts, display strategies, and marketing materials through use of performance data, market research, and VOC. Built and maintained business relationships with key visual retail merchants and advertising/marketing teams for retail channel customers.

  • Secured and developed brand position with innovative presentations of products, marketing materials, and displays.
  • Served as primary liaison between retail sales team and company's internal creative graphic design department.
  • Researched and recommended effective process improvements and methodology changes to help drive economies of scale.
  • Designed and developed fixture displaying stain and paint options for exterior door products, resulting in a 10% increase in special order sales.
  • Created innovative packaging icons to help simplify the overall shopping and purchase decision.
  • Demonstrated high level of competency in company's core values of integrity, customer commitment, innovation, continuous improvement, team work, respect, leadership, and accountability.
Candidate Info
25
years in
workforce
11
years
at this job
Business, Management, Marketing
5

Channel Marketing Manager

Responsible for directing a large, diverse marketing group that creatively led the company in analyzing market trends, opportunities and challenges.

  • Implemented marketing campaigns in target markets resulting in a 15% increase in annual sales and $10M EBIT.
  • Directed Midwest marketing efforts resulting in an 11% increase in EBIT after three years of negative growth in the region.
  • Coordinated an average of 15 marketing events/quarter with sales and marketing partners.
  • Performed Cost/Benefit analysis for partners and distribution channels on all new product and service offerings.
  • Ranked in Top Percentile annually among all Marketing and Sales staff.
Candidate Info
3
years in
workforce
3
years
at this job
BS
Marketing & Economics
MA
Business Administration
MA
Business Administration
6

OEM Channel Marketing Manager

Managed major OEM accounts and alliance relationships to launch products within the OEM organizations and create awareness at the reseller level. Benchmark was acquired by Quantum in 2002.

  • Created and executed sales incentive programs, awareness campaigns, and educational trainings for HP, Sun, and Tandberg Data representing over $100M in revenue for [company name] in 2003
  • Proposed and solidified strategic agreement with IBM, a key OEM, resulting in increased sell-through revenue from zero to more than $40M in 12 months at Benchmark Storage Innovations
  • Managed an annual marketing budget of $250K and allocated funding to results-oriented marketing initiatives, programs, and regional events with sales personnel
  • Built strategic alliances with software vendors to create sales opportunities for incremental revenue
  • Awarded Benchmark Storage Innovation's President's Club recognition for top performers (2002)
Candidate Info
9
years in
workforce
3
years
at this job
BA
Communications, Economics
Communications Internship Program
7

Channel Marketing Manager for Service Providers/vars/sis

Channel Marketing Manager for major channel partners, including BellSouth Communication Systems ($100M in annual reseller revenue), Black Box Network Services ($50M), Windstream Communications, Inc. ($18M) and HP Services ($10M).

  • In 2008 contributed to the revenue growth of $44M to $50M at Black Box Network Services and $16.5M to $18M at Windstream Communications.
  • Implemented installed base program including direct mail campaign that enabled Black Box Network Services to reach 3500 customers for major upgrade campaign.
  • Designed and implemented sales incentive program at Windstream that resulted in $3.2M in incremental revenue in 2008.
  • Wrote 50 page Navigation Guide to Secure Nortel Websites.
  • Managed website for Ramp-up Program.
Candidate Info
13
years in
workforce
11
years
at this job
BA
English
MA
Marketing
8

Channel Marketing Manager

Manage $1.8B B2B portfolio of Certified Solution Partners (CSP) ensuring a quality FedEx experience for CSP
partners and end users.

  • Design and develop CSP portfolio to track KPIs against program goals and exceed forecast models.
  • Create co-op marketing campaigns to increase share of wallet within multi-carrier environment.
  • Responsible for Go-To-Market plan of CSP partners for internal sales channels and 3PLs.
  • Developed and delivered FedEx proprietary integration tools via sales training; yielding a 25% incremental lift of integrations with a cost reduction of $9.4MM realized in first year of inception.
  • Created long-range product plan producing a net 9% lift in high value customer integrations.
  • Two-time recipient of Bravo Zulu award given by executive management in recognition of exceeded achievements.
Candidate Info
11
years in
workforce
3
years
at this job
BA
Marketing
9

Channel Marketing Manager

Manage $94M integrated security channel. Lead marketing programs and execution for enterprise segment through direct and distribution channels. Build and maintain strong relationships with end users and integrators. Develop and implement go to market growth plans for new product introductions.

  • Launched Project Registration dealer program projected to generate $1M in incremental business annually.
  • Developed a dealer training program to encourage training certification by offering an annual fee for services, which will increase customer product knowledge and recurring revenue for the business.
  • Created an end user advisory board to gather voice of customer that will drive product roadmaps.
  • Manage performance of closed group of 260 integrators, including recruitment based on market size and termination based on performance.
Candidate Info
14
years in
workforce
3
years
at this job
BS
Marketing
MA
Master of Arts
10

Sr. Channel Marketing Manager, Distribution

Launched a two-tier distribution sales model, combined with new focus in the SMB market segment. Responsible for a distribution marketing launch budget of $2M over first 6 months.

  • Recruited over 1700 new SMB partners in both web and email security markets, as well as a core group of MSP partners selling hosted solutions (new market).
  • Led annual marketing plan development. Created and implemented marketing strategies focused on customer recruitment, partner enablement, awareness and sales.
  • Developed a marketing mix through distribution that was aligned with corporate objectives. Ensured that marketing metrics were set, managed to and reported on.
  • Developed custom launch and communication campaigns for each new product release, which included online vehicles, trade advertising, industry events, training and other media.
  • Managed strategic partnerships with top-tier partners and vendor suppliers.
Candidate Info
17
years in
workforce
3
years
at this job
BA
Communications / Advertising

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