Branding Manager Resume Samples

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Branding Managers are responsible for building successful brands for various products and services. Usual duties of a Branding Manager are developing marketing strategies, monitoring competition, performing market research, analyzing market data, and collaborating with media departments. Based on our most successful resume samples for this position, Branding Managers should demonstrate marketing expertise, leadership, communication and interpersonal skills, creative flair, analytical thinking, and computer operation abilities. The ideal candidate should be able to make display of a Bachelor’s Degree in his or her resume. Training in areas such as communication, marketing, advertisement, and psychology is required.

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1

Branding Manager

Responsible for marketing high-profile celebrity clientele to secure commercial endorsements and managing all aspects of the ensuing marketing campaigns.

  • Managed the B2B/B2C marketing initiatives for a portfolio of 30 clients, generating nearly $50m in 2014.
  • Implemented new marketing presentation formats leading to an increase in contracts signed from 2013 to 2014 by 71.4%, achieving a 23% increase in gross revenue.
  • Used Nielsen reports and social media analytics to generate statistically supported profiles and infographics, matching clients to brand needs and target demographic.
  • Created marketing materials for over 300 annual presentations, including competitive analysis and funding needs.
  • Introduced a new company e-mail marketing system and CRM tools, exceeding average industry e-mail open rates by 20.4%.
  • Managed communication of cross-functional teams, as well as relationship between brand and client.
Candidate Info
5
years in
workforce
4
years
at this job
BS
Business Management & Marketing, Minor
2

Branding Manager

Developed innovative luxury hair-care products from concept proposal to establishment of brand awareness; drove the creation of a new beauty culture in domestic and international markets through defining and targeting potential clients.

  • Directed 15 project members and 50 sales personnel from startup development to product launch creating a new value
  • Researched competitive strategies of natural and luxury spa brands through intensive market research and competitor
  • Trained 150 employees in the new hair spa business model
  • Organized seminar for salons and conducted lectures about customer service and hospitality, which created 170% increase in OTC sales
  • Planned and supervised promotion of web-based PR events using social media and brand website
  • Executed print media campaign, reprinted in 20 trade and end-user magazines such as Vogue, Shimbiyo, and Esquire
Candidate Info
3
years in
workforce
3
years
at this job
HS
High School Diploma
BA
Environmental Information
MBA
Business Study With A Concentration
3

Branding Manager

Identified new customer segments and industries to expand market share of the organization.

  • Promoted brand awareness through the development of an attractive new website.
  • Conceptualized and designed marketing materials, business cards and sales brochures.
  • Compiled comprehensive list of service and product offerings to develop effective branding strategies.
  • Managed the budget and examined production pricing options with different suppliers.
Candidate Info
2
years in
workforce
2
years
at this job
BS
Business Administration
4

Co-branding Manager

Led a project for the development, execution and embedment of Ad World, a claim back system that hosts advertising and promotional elements, ad building capabilities, Co-Branding and co-op initiatives. Managed and administered $32 million in Co-Branding activities amongst 260 trade customers. Managed the relationship with the agency that created and maintained the system.

  • Obtained nearly 100% system embedment of the Ad World system within the first two months of implementation by developing and executing an inclusive training package with our sales, brand, and trade marketing organization as well as external retailers.
  • Successfully managed change management with the trade and field exceeding expectations on the level of adoption, embedment, and impact of Co-Branding.
  • Collected 5% of annual agency fees by making sure service level agreements were on track.
  • Saved the organization 60% of the training budget by replacing face-to-face Ad World training sessions with on line tutorials.
Candidate Info
5
years in
workforce
1
year
at this job
BA
Bachelor of Arts
5

Visual Branding Manager/sales Associate

Served as a leader on Duty, delegating tasks, maintaining productivity, and handling customer support

  • Made schedule and payroll adjustments based on business needs
  • Set business standards, Gap Card goals, and communicated hourly sale report
  • Recognized and rewarded performances to ensure positive moral and top job performance
  • Executed seasonal floor-sets, visual signage, and mannequin presentation in challenging environments and time frames
  • Responsible for replenishment, recovery and return of inventory on sales floor to maintain standards
  • Maintained quality and visibility of merchandise presentations, displays, mannequins, and signage for maximum appeal
Candidate Info
5
years in
workforce
6
months
at this job
AS
Marketing
BS
Fashion Merchandising
6

Advertising and Branding Manager-marketing Services Manager

Managed all advertising for print and online media for the corporation with a budget of over $850,000 annually. Acted as media buyer for all space purchases. Worked cross-departmentally to insure consistent corporate identity.

  • Managed and maintained all trademarks, naming architecture, corporate identity guidelines and collateral templates.
  • Developed advertising strategy and investment mix and developed new ad treatment to match
  • Created online logo merchandise store for personal and corporate buying with a budget of over $400,000 annually.
Candidate Info
8
years in
workforce
3
years
at this job
BS
Graphic Design
7

Business Development and Branding Manager

  • Drove sales process improvement and increased direct sales by more than 300% for multi-million dollar analytical instrument business in one year (Shodex HPLC and GPC columns)
  • Managed multi-channel sales through 10+ distributors, contractors, and OEM's
  • Established collaborations with universities and companies to generate credible application data presented in conferences and published in trade magazines
  • Launched regional website in U.S. to allow for direct customer insight discovery, target segmentation, and improved information accessibility
  • Executed brand awareness and customer acquisition strategies; organized 9 annual exhibitions, direct mailing, print advertising
  • Repositioned existing products into a new category that led to productive business partnership with industry leading company
  • Led internal team to generate new product names and created the division tag line for rebranding
Candidate Info
6
years in
workforce
2
years
at this job
BA
Bachelor of Arts
PhD
Analytical Chemistry
MBA
Strategic Brand Management
8

Visual Branding Manager/sales Associate

Served as a leader on Duty, delegating tasks, maintaining productivity, and handling customer support

  • Made schedule and payroll adjustments based on business needs
  • Set business standards, Gap Card goals, and communicated hourly sale report
  • Recognized and rewarded performances to ensure positive moral and top job performance
  • Executed seasonal floor-sets, visual signage, and mannequin presentation in challenging environments and timeframes
  • Responsible for replenishment, recovery and return of inventory on sales floor to maintain standards
  • Maintained quality and visibility of merchandise presentations, displays, mannequins, and signage for maximum appeal
Candidate Info
5
years in
workforce
6
months
at this job
AS
Marketing
BS
Fashion Merchandising
9

Marketing & Branding Manager

Led cross-functional teams to develop promotional and advertising materials. Clients: Dell, Staples, Chevron, Time Warner, Microsoft, Ticketmaster, and Volkswagen.

  • Conducted consumer research, analyzed data, and developed strategic and tactical recommendations which increased sales of HFI's company training seminars.
  • Created framework for the HFI's PR campaign which yielded coverage by: Wall Street Journal, Information Week, IBD, and other major publications
  • Developed a brand and promotion strategy that was adopted by TMCS Network - Ticketmaster
  • Performed competitive analysis to refine pricing structure and bundling of services. The research uncovered the firm's leading market position and resulted in increased sales.
Candidate Info
2
years in
workforce
2
years
at this job
BS
Business Management
MS
Marketing Communications
10

Branding Manager/admin Assistant

Created all branding, logo design, and other company collateral

  • Designed and delivered key marketing collateral for prospective clients
  • Led all client invoicing and receivable management efforts for the company adding
  • Improved client relationships by establishing regular newsletters and communication
Candidate Info
4
years in
workforce
1
year
at this job
BBA
Business Management And Art

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