Brand Specialist Resume Samples

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Brand Specialists are in charge with promoting organizations and developing effective branding strategies. Typical Brand Specialist responsibilities include managing a company’s reputation, ensuring brand consistency, identifying brand building areas, assisting with content management, and creating visual brand strategies. Based on our collection of resume samples for this role, main job requirements are marketing and communication expertise, creativity, business acumen, excellent writing skills, knowledge of digital tools, and computer competences. Most Brand Specialists make display of at least a Bachelor’s Degree in marketing or communication.

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1

Brand Specialist

Responsible for the upkeep, growth, and increased visibility of the North American Brewery brands throughout Northeast Ohio. Duties include managing wholesaler sales reps, earning product placements/displays, gaining product features/specials, and organizing/executing promotional events within top on-premise accounts.

  • Introduced sales reps to and educated them about new products
  • On average, increased sales by 25% when riding with a sales rep
  • Examined accounts to find proper product fit
  • Presented accounts with information for new or current products that best fit their market
  • Consistent increase in sales by 5%, on average, for personally managed accounts (comparing months to previous year)
  • Managed teams of 2-8 people when executing promotions/events
Candidate Info
12
years in
workforce
2
years
at this job
BBA
Managerial Marketing
2

Audi Brand Specialist

Grew Audi market share through competitive selling strategies in retail and online environment. Stayed current on new
technologies and redesigns through corporate trainings, researching new product lines and attending industry events, promoting
Audi as one of the premium car brands in America.

  • Average over $800k in gross sales per month.
  • Top salesperson in third month of employment with 23 units - first person to reach all sales goals in the same month
  • Achieved over 99% customer satisfaction rating, exceeding company and manufacturer standards.
  • Established relationships with customers and prospects through personal visits, referrals, emails, texts calls.
Candidate Info
20
years in
workforce
6
months
at this job
Film, History
Business Administration
3

Brand Specialist Team Manager

  • Recruited, Managed, and trained the Sport's Authority's specialist team for baseball and running/fitness category
  • Assessed consumer data to formulate strategies that increased monthly sales by 12% and raised average items purchased from 1.5 to 2.7
  • Worked with e-commerce team at Sports Authority to identify what type of consumer was purchasing and what products would be the most beneficial for them
  • Served as a customer service specialist for the baseball division and assisted with product knowledge and insight
  • Recommended and guided customers to which products would be most beneficial for their personal goals and style of play
Candidate Info
4
years in
workforce
1
year
at this job
BS
Marketing & Minor
4

Brand Specialist

  • Facilitated meetings between stakeholders to plan and schedule data driven projects
  • Identify gaps in business using analytics software to deep dive KPIs
  • Initiated and planned data driven strategies to recover over $15M in lost revenue
  • Managed multiple projects to generate sales over $700k and increase operational efficiency
  • Triaged and escalated issues with pricing, catalog, and inventory to appropriate teams
  • Maintained communication with stakeholders to provide detailed reports throughout projects
Candidate Info
5
years in
workforce
7
months
at this job
BA
Geographical Information Systems
5

Brand Specialist and Dealer Trade Manager

  • Recognized as one of Audi of America's "Top 40" salespeople several years in a row.
  • Coordinated all aspects of dealer trades and improved the quality of the inventory overall.
  • Utilized mandatory product training to enhance product knowledge and continued to grow that knowledge on my personal time.
Candidate Info
7
years in
workforce
7
years
at this job
BS
Business Administration
6

Co-brand Specialist

Used solid analytical skills to research & gather actuate information in a timely fashion to process request, answer questions and resolve problems for co-brand credit card holders with credit limits ranging from 5k to 100k dollars.

  • Reviewed and resolved escalated issues including credit bureau, disputed payments, disputed purchases
  • Maintained and ensured accuracy of all customer credit card information including but not limited to balances, credit limits, APR, previous purchases, due dates & reward points.
  • Processed payments up to $25,000 using personal debit or checking account information
Candidate Info
7
years in
workforce
4
months
at this job
HS
High School Diploma
7

Brand Specialist for International Concepts for Women

Specialized in the International Concepts brand through the displaying, marketing, selling and suggesting of clothing items to customers looking to fulfill their fashion needs.

  • Developed knowledge about the brand's clothing fit, styles and outfit preparation
  • Drove sales for 2016 to more than $300,000 for the second year in a row surpassing annual goal
  • Connected with customers to understand their wants and needs for outfits that reflected their personalities
  • Customized clothing displays on the sales floor based on floor plans and creative insight
Candidate Info
6
years in
workforce
2
years
at this job
C
Social Media
BA
Argentine & Latin American Studies
MS
Marketing
8

Guess Brand Specialist/supervisor

  • Greeted customers and generated sales by providing outstanding customer service
  • Approached customers through events to introduce them to new products
  • Promoted promotional offers, communicated with customers, made clienteles and maintained contact with them, and made phone calls to follow-up and invite customers back to try new products
  • Introduced Macys account to customers and opened the loyalty card for them
  • Oversaw weekly, monthly and quarterly sales goals and daily business reports
  • Received sales awards for exceeding sales goals, quarterly.
Candidate Info
18
years in
workforce
3
years
at this job
HS
Paralegal / Legal Assistant
Medical Coding And Billing Degree
9

Brand Specialist

  • Develop marketing strategies, plans, and budgets to reach two distinct brand audiences
  • Execute promotional efforts for audience growth, event attendance and advertising sales revenue via print, direct mail, email and trade show
  • Interpret and report analytics data improve results of marketing campaigns
  • Increased email open rates by 34% and click-through rates by 30% by refining email delivery method
  • Created magazine subscription campaigns resulting in over 11% conversion rates
  • Formed marketing campaign for a branded, two-day conference
  • Assisted with the requirements, structure and design of CosmeticsandToiletries.com
Candidate Info
19
years in
workforce
5
years
at this job
BA
Radio Talent And Production
Electrical And Computer Engineering
10

Digital Brand Specialist

Directed creative, interactive, and programming of online and video media for creative services group.

  • Created company-wide visual style guide for [company name] marketing communications based on existing corporate website design and specification.
  • Managed an external agency to deliver creative strategy, architecture, and UX direction for [company name]'s interactive annual reports.
  • Designed and delivered CD-ROM and DVD media, UX design, website design, content, and programming, and video spots that amplified [company name]'s brand position as global leader in digital communications.
Candidate Info
4
years in
workforce
3
years
at this job
BFA
Graphic Design

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