Brand Manager Resume Samples

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Brand Managers promote the products and identity of a company on today's highly competitive marketplace. Their duties include increasing market share, maximizing sales, creating a lasting impression among audiences, and coordinating advertising and marketing campaigns. Essential skills listed on most Brand Manager resume examples are leadership, business acumen, sales orientation, organization, excellent communication skills and creativity. Those applying for a Brand Manager position should be able to display at least a Bachelor's Degree in marketing or advertising in their resumes.

For more information on what it takes to be a Brand Manager, check out our complete Brand Manager Job Description.

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1

Brand Manager

Responsible for the promotion and strategies to establish and grow the brand presence in the market

  • Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research
  • Successfully developed and launched 3 new products that increased market share from 10% to 40% in 3 years
  • Developed a short and long term business plan for the brand that addressed product holes, new markets, distribution strategy and profit estimates
  • Developed dealer and end-user marketing collateral and programs that promoted the value proposition
  • Initiated new sales coverage strategy with the support of sales management that added $2M+ of new distribution business within a year
  • Worked closely with global managers to ensure brand was effectively penetrating international markets
Candidate Info
26
years in
workforce
4
years
at this job
BBA
Marketing
2

Brand Manager

Developed offline and online brand strategies and marketing budgets for leading motorcycle company. Managed annual marketing budget of USD $4M. Reported directly to CEO.

  • Achieved brand awareness to 25% and publicity awareness to 28% surpassing traditional motorcycle brands such as Suzuki and Honda.
  • Designed and launched nationwide customer follow up program increasing overall client satisfaction.
  • Created marketing campaigns with 4.4/5.0 acceptance rate by our clients (Invamer-Gallup Satisfaction Survey).
  • Reduced annual media spending by 16% through negotiating with TV, radio and newspaper vendors.
Candidate Info
1
year in
workforce
1
month
at this job
BA
Business Engineering
MBA
Master of Business Administration
3

Associate Brand Manager

Managed all phases of new beverage product development including concept development based on consumer insights, product development/optimization with operations, regional/national launches, and analysis of data to leverage and improve results. Results include dozens of industry-leading sales driving products in over 6,500 franchised locations nationwide and an extremely robust, efficient innovation to market process that is grounded in consumer insights and marketing strategy.

  • From 2012-2014 developed 100+ beverage concepts for initial testing that resulted in the launch of 24 products.
  • Increased beverage category growth through launches of new LTO (Limited Time Offer) products and existing product improvements.
  • Successfully tested new equipment platform that enabled category growth of over $300 AWS.
  • Developed beverage category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches.
  • Wrote creative briefs for merchandising and advertising including TV, print, radio, interactive and in-store POP.
  • Assisted with product forecasting and program budget tracking. Determined sales expectations. Complied and analyzed data to measure the success of products in test markets.
Candidate Info
14
years in
workforce
3
years
at this job
BA
Economics
MBA
Marketing
4

Brand Manager

Managed $200M in net sales across the totes, laundry, utility and seasonal categories

  • Developed brand strategy for key storage brands, consolidating multiple sub-brands into 2 consumer-oriented brands: Roughneck and Clever Store
  • Launched 6 new products/product lines, across 3 categories, amounting to $30MM in incremental sales
  • Collaborated with Fortune 100 company to develop a new co-branded item, driving distribution in new channels and adding $5MM incremental sales
  • Managed 2 interns/Assistant Brand Managers
Candidate Info
13
years in
workforce
3
years
at this job
BA
International Relations
MA
Business Administration
5

Brand Manager

Serve as Brand Manager responsible for all corporate and retail marketing, advertising, event planning/managing, outreach, and product and company and design initiatives of this luxury craft beer bar company with sales of over $10 million in revenue annually.

  • Oversee the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
  • Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for this craft beer brand
  • Worked closely with agencies in the development and launch of company website site including, graphic design, copy, and layout and delivered under budget and on time, while reducing expenses.
  • Work directly with CEO to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing functions.
  • Strategically involved in the development of products and services, defining targets, budgets and goals and initiated new marketing procedures and policies to enhance customer experience within the retail establishments.
  • Successfully launched membership based loyalty club creating all collateral and creatives. Increased membership within a 6-month period by 50%.
  • Consistently meet and exceeded client expectations and project requests on time and below budget.
Candidate Info
23
years in
workforce
7
years
at this job
BS
Business Marketing
6

Communications and Brand Manager

Managed all internal and external communications, marketing, public relations and branding efforts on a global level for a line of luxury fashion brands with annual revenues of $150 million. Worked in conjunction with executive team to identify and direct global marketing objectives and overall strategy to domestic and international marketing representatives in six countries. Oversaw and took lead role in launch of brand extension and licensing program, specializing in contract negotiation and licensee management. Created and maintained all social media presence and exposure.

  • Led marketing efforts during the two most profitable years in company’s 113 year history, 2009/10 and 2010/11
  • Launched brand extension and licensing division, securing two licensees during first year
  • Traveled throughout emerging Chinese market 12 times to conduct multimedia brand awareness seminars
  • Managed website redesign process for companies three websites over four month period
  • Organically grew social media audience from 0 to 1,500 followers in three months
  • Produced corporate video and oversaw distribution in more than 20 countries, coming in 20% under $50,000 budget
Candidate Info
6
years in
workforce
3
years
at this job
AA
Associate of Arts
BA
Journalism And Mass Communication
7

Brand Manager

  • Responsible for all Dollar General Private Brand and Rexall Brand Health & Beauty Care business, representing over $500M in yearly sales.
  • Successfully trained and lead a multi-functional team of five Daymon associates.
  • Exceeded sales, gross margin goals and increased share. Consistent sales growth, 104.3% of plan goal.
  • Created and executed an integrated and interactive marketing plan for the exclusive Rexall brand at Dollar General.
Candidate Info
16
years in
workforce
4
years
at this job
BS
Business Administration
8

Product Brand Manager

Directed the implementation of brand strategy for two of the company's three brands.

  • Directed the conversion taking our largest retail customer to an all Gartner assortment resulting in a revenue increase of $4.4MM in the first year.
  • Headed product development, serving as liaison between design, production, operations and the consumer.
  • Managed production planning - coordinate overseas sourcing, develop seasonal deadlines, design calendars, monitor
  • Increased retail sales and inventory turn by executing the plan for the replacement of poorer selling cards.
Candidate Info
30
years in
workforce
3
years
at this job
BA
English Literature
9

Brand Manager

Marketing and Brand manager for software development and e-learning company which designs software and software platforms for network media corporations, Fortune 500 companies, small businesses, and non-profits. Created and marketed products to specific industries including automotive dealerships and non-profits. Customized products under the BrainTree Training Brand. Responsibilities include identifying target markets, target accounts, driving brand awareness, product launch, and product development for digital software products. Launched multiple digital products included digital ecommerce platforms, daily deal software, online reputation management, mobile applications, digital rewards programs, and data capture.

  • Identify, develop, and implement programs for external and internal sales team implementation
  • Launched newly developed mobile app campaign which captured over 1000 end users in 3 months
  • Created Customer Preferred Awards to capitalize on online reputation management
  • Non-profit revenue program for Susan G. Komen, Breast Cancer Foundation
  • Partnered with CBS 5 in Phoenix, AZ to launch AZ Deal Spot Marketplace program
  • Work with media companies such as Gannett, Belo, Fox, ABC, NBC, and CBS in top 100 markets
  • Planned, launched, and implemented first Manage Market Program in daily deal software industry at WBOC in Maryland
Candidate Info
26
years in
workforce
3
years
at this job
BS
Business Administration-marketing
10

Brand Manager

  • Increased market share of the brand from 28% to 33%
  • Developed and managed ready-to-drink (RTD) milk market in terms of product and branding
  • Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects, and advertising activities
  • Coordinated with other departments in launching new products to meet company expectations, strategies and goals
  • Monitored brand performance through Nielsen quarterly reports
  • Developed, monitored and controlled brand management budget
Candidate Info
8
years in
workforce
2
years
at this job
BS
Chemical Engineering
MBA
Business Administration

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