Brand Director Resume Samples

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Brand Directors are responsible for creating the vision, mission, goals and strategies for a brand. Common duties of a Brand Director include analyzing brand positioning in the market, measuring performance of marketing campaigns, monitoring market trends, and finding new growth strategies. A well-written resume sample for Brand Director should mention the following job requirements: leadership, marketing expertise, creativity, problem solving, analytical skills, data-driven thinking, and excellent communication and interpersonal skills. The ideal candidate for the job should make display of a Bachelor’s Degree in marketing in his or her resume.

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1

Senior Brand Director

  • Formulated a comprehensive business plan and strategy, complete with SMART goals and sales targets.
  • Leveraged social media channels to blend business narratives and creative storytelling to achieve customer engagement and retention.
  • Developed and delivered content strategies and story-lines that impacted philanthropic objectives, customer connections, brand positioning and business development.
  • Leveraged research findings into a comprehensive brand platform: concept, promise, positioning, character, voice and look, to develop and publish content that humanizes the Breed Love brand and demonstrates its value.
  • Increased Q2 sales by 14% and strengthened the Breed Love brand by implementing the innovative "Customer CEO" initiative.
Candidate Info
10
years in
workforce
2
years
at this job
BS
Accounting
BA
Finance
MA
Marketing
2

Brand Director & Community Manager

  • Developed brand roster from scratch by pitching fashion brands and developing alignment proposals.
  • Spearheaded the creation of digital marketing campaigns across Facebook and email to target and convert our target demographic while optimizing retention, growth, sessions, and impressions.
  • Created all decks and branding collateral for guerrilla marketing, PR, and fundraising efforts.
Candidate Info
10
years in
workforce
2
years
at this job
BA
Human Biology
Spanish & Psychology
3

Brand Director

Brand Director for [company name] (E-COMMERCE)

  • Develop entire business plan for [company name].
  • Oversee apparel product and design for [company name] development (fabric, design, and size scale).
  • Quality control for domestic sourcing in Atlanta, Los Angeles and New York.
  • Develop pricing structure for online sales retail and wholesale distribution, both domestic and international.
  • Manage shipments from online orders to ensure delivery.
  • Design all [company name] online apparel designs.
  • Ensure 50 Cent has products prior to launching merchandise online.
Candidate Info
37
years in
workforce
2
years
at this job
BA
Business Management
Business Management
4

Regional Brand Director, International

  • Day-to-day management of Account Executives and Associate Account Executives' roles. Report to SVP Global Business Development. Current Regional Sales of $16Million.
  • Drive net sales and profitability through review of partners' sales, receipts, inventory, mark-downs, open-to-buy, assortment plans for optimizing partner performance.
  • Ensure each partner strategically incorporates and maximizes appropriate business model(s) in each territory - franchise, retail (concept stores and/or shop-in-shops), wholesale distribution and/or license.
  • Lead problem solving and coordination efforts between various business models.
  • Partner with Demand Planning to asses pricing strategies across the region.
  • Manage and ensure regular communication of partners' credit status to ensure timely payments and shipments.
  • Up to date understanding of currency trends and potential risks/upside within the Region.
  • Monitor partner level progress against sales budget/forecasts; create and maintain accurate sales & royalty forecasts on monthly basis with FPA.
  • Develop partner level/brand level sales goals leading up to each season.
  • Business Development through constant research and analysis of growth opportunities driven by new partner selection, new market entry, expansion of brands and/or expansion of product strategies.
Candidate Info
33
years in
workforce
2
years
at this job
BS
Business
5

Brand Director

  • Plan and execute client marketing strategies with primary focus being social media
  • Market research and attracting future clients
  • Develop paid Facebook Ad campaigns and create strategies for spreading clients’ brand name
Candidate Info
3
years in
workforce
10
months
at this job
BS
Quantitative Economics

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