Associate Marketing Manager Resume Samples

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Associate Marketing Managers are employed by agencies or in-house marketing departments to develop and implement product promotion campaigns. These experts collaborate with Marketing Managers and their resumes highlight responsibilities such as analyzing market research, developing marketing campaigns, monitoring results, assigning tasks to employees and nurturing client relationships. Resume samples for Associate Marketing Managers highlight leadership, teamwork, organizational skills, excellent communication abilities and creativity. Those seeking to fulfill this type of role should be able to display an educational background in marketing or communication in their resumes.

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1

Associate Marketing Manager

Managed and executed over 4k custom email marketing campaigns annually resulting in $320M+ in gross revenue

  • Conducted A/B testing that increased 70% in incremental sales and audience reach by 126%
  • Provided reporting for and maintained the Alert Editorial Schedule - a database of approx. 173M+
  • Successfully trained new hires on CRM operational tasks
  • Improved efficiencies of processing CRM daily tasks
  • Updated marketing collateral for the [company name] email product suite
  • Website content administrator for internal marketing pages
Candidate Info
11
years in
workforce
4
years
at this job
BA
Mass Media Arts
MA
Master of Arts
2

Associate Marketing Manager

Managed marketing and advertising of the various sponsorship properties with national media buys

  • Created engaging promotions to increase fan interactions on-site at NCAA Championships, leveraging QR codes, in-venue video boards, and on-field promotion time.
  • Developed social media marketing strategy and public relations messages for the [company name] Mascot Challenge and [company name] Cup programs, which led to Facebook fan base growth by 138% and 78% respectively.
  • Established as subject matter expert for NCAA compliance by improving process across all lines of businesses for running NCAA promotions by 50%.
  • Autonomously managed projects with budgets worth up to $500,000, and negotiated cost savings over $100,000.
Candidate Info
3
years in
workforce
2
years
at this job
BS
Finance And Marketing
3

Associate Marketing Manager

Led the cross functional team for 2 division-wide holistic margin management initiatives, quantifying over $5MM in potential savings

  • Managed the daily business needs of nine product platforms with $102MM FY06 volume
  • Developed strategic initiatives for three product platforms, resulting in the operational savings of $4MM
  • Analyzed the financial viability and competitive possibility of 15 new products, recommended the launch of 13 and introduced 10 into the channel
  • Acted as a mentor for the professional development of 3 junior AMMs/ACMs
Candidate Info
5
years in
workforce
2
years
at this job
BA
International Relations
MA
Business Administration
4

Associate Marketing Manager

Set strategic vision and integrated marketing communication plan to double sales ($143M); to grow business beyond 70% market share in patient financing segment.

  • Managed $1.3MM budget and marketing execution (including direction to creative agency)
  • Established guidelines and managed brand assets for private label (with a business partner portfolio of $150MM in annual sales)
  • Developed strategy to drive customer engagement and repeat use based on segmentation
  • Executed targeted direct mail and email campaigns, monitored conversion rate, optimized campaign scheduling to increase client acquisition by 33% and deepen customer relationships
  • Ensured high-impact, timely, cost-effective and compliant execution of promotional materials
  • Strong working knowledge of databases, list management and lead qualification and nurturing
Candidate Info
13
years in
workforce
3
years
at this job
BA
Psychology
MA
Master of Arts
5

Associate Marketing Manager

Led marketing strategy, promotional investment, and product development for nationally recognized brands.

  • Developed 18-month strategic plan for Pine-Sol, a national brand. Improved product quality and positioning, resulting in 3% dollar share growth.
  • Established Pine-Sol's first sponsorship of T.D. Jakes' Megafest, a gospel event held in Atlanta, GA attended by 250,000 of Pine-Sol's core consumers. Contributed to 40% increase in unaided brand awareness and 6% quarterly sales increase in the Southeast.
  • Developed national TV, radio, print, and online media assets, representing $22 million media spend.
  • Led product development for a new fragrance that consumers preferred over 80% of existing portfolio.
  • Forecasted business results and managed $50+ million marketing budget.
  • Developed product packaging and merchandising vehicles.
Candidate Info
4
years in
workforce
4
years
at this job
BS
Business Administration
6

Associate Marketing Manager

Responsible for customer relationship management software (CRM) lead generation marketing; strategic planning; growth strategies; budget management; and campaign development, execution, and results analysis.

  • Developed and executed lead generation marketing campaigns to include writing creative briefs and copy, working with ad agencies, copy and layout editing. Managed timelines and vendors to achieve goals of 25% lead alignment and 4% close rate.
  • Authored and implemented quarterly and annual marketing plans based on historical campaign results, managing to an annual budget of $850K.
  • Created prospect and migration promotions to drive 4% response rates and achieve $1M revenue from new leads.
  • Partnered closely with the Sales team in identifying target opportunities and to formulate performance metrics.
  • Evaluated programs and projects across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learnings and overall results, which were utilized by Sales and Marketing departments to track progress towards strategic goals.
Candidate Info
13
years in
workforce
4
years
at this job
BS
Psychology
7

Associate Marketing Manager

  • Managed $270MM product portfolio of Nature Valley and increased top-line sales by 10% through brand-building activities and efficiency improvements
  • Improved ROI on consumer budget by 15% by analyzing and improving spend process
  • Developed and executed marketing plan($1MM spend) targeted at multi-cultural consumers to increase adoption of product by 5%
  • Led 20+ person cross-functional team to develop and commercialize new product with projected annual revenues of $12MM leading to $1MM profit
  • Initiated sustainability strategy for Nature Valley by partnering with R&D, Operations and Packaging teams
Candidate Info
11
years in
workforce
5
years
at this job
MA
Place, Amazon Product Innovation Challenge
MS
Computer Science
MBA
Master of Business Administration
8

Associate Marketing Manager

  • Managed $270MM product portfolio of Nature Valley and increased top-line sales by 10% through brand- building activities and efficiency improvements
  • Improved ROI on consumer budget by 15% by analyzing and improving spend process
  • Developed and executed marketing plan($1MM spend) targeted at multi-cultural consumers to increase adoption of product by 5%
  • Led 20+ person cross-functional team to develop and commercialize new product with projected annual revenues of $12MM leading to $1MM profit
  • Initiated sustainability strategy for Nature Valley by partnering with R&D, Operations and Packaging teams
Candidate Info
8
years in
workforce
1
year
at this job
MS
Computer Science; Gpa 37
MA
Marketing And Strategy
9

Associate Marketing Manager

Responsible for development, strategic planning, and execution of integrated marketing campaigns including direct mail, out-of-home, print, email, events, experiential, sponsorships, and partnerships.

  • Developed and maintained direct marketing assets and provided the analysis of campaign performance results while improving and optimizing reporting.
  • Managed the refer-a-friend program through email, digital, and traditional marketing efforts which resulted in 39% growth year over year.
  • Developed over 75 partnerships this year at no cost, bringing in over 800 new customers.
  • Handled all corporate office sales marketing including emails, web banners, and creating sales collateral.
Candidate Info
5
years in
workforce
2
years
at this job
C
Marketing Management
BA
Magna
10

Associate Marketing Manager

Managed base business of Totino's Pizza Rolls and [company name] Savorings, with combined annual sales of $500M

  • Managed >$40M in consumer spending to capitalize on market leadership and grow business by 1.3 share pts
  • Devised and implemented within 4 months with cross-functional team a new sales strategy that included development and launch of two new products; boosted annual sales by 7% and currently used as a best practice
  • Oversaw events strategy and execution for the entire business unit, collaborating with PR and digital ad agencies
Candidate Info
8
years in
workforce
6
months
at this job
BS
Computer Science And Economics
MA
Concentrations

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