Advertising Sales Manager Resume Samples

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Advertising Sales Managers are responsible for guiding staff who sells advertisement space. Primary duties of an Advertising Sales Manager are cultivating relationships with customers, setting advertisement space prices, making sure ads are delivered at the right time, billing customers, analyzing sales processes, and making suggestions for improvement. Based on our selection of example resumes for the job, the most sought-after skills in an Advertising Sales Manager are analytical thinking, time management, multitasking, problem-solving skills, and attention to details. Eligible candidates showcase on their resumes a degree in marketing, communication, public relations or advertising.

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1

Retail Advertising Sales Manager

Managed B2B marketing accounts including design elements for new publications; created new and innovative programs to sell digital and print advertising.

  • Developed and negotiated multi-media contractual agreements increasing advertising revenue by 20%.
  • Managed 2-5 member cross-functional teams: implemented sales strategies and achieved optimal
  • Developed advertising sales presentations; facilitated sales negotiations resulting in 100% sales
  • Identified and pursued new business development opportunities and directed needs analyses and account consultations to achieve optimal sales results; $345K book of business.
  • Negotiated 57% increase in advertising contract commitments; increased advertising sales
Candidate Info
3
years in
workforce
3
years
at this job
BS
Education
Project Management
2

Advertising Sales Manager

Sold print and online advertising for Air Transport World (ATW) magazine to product and service providers that target the commercial airline industry

  • Created and implemented new advertising programs for sales department
  • Increased department sales by more than 27% during first year and 22% the following year
  • Managed print/online directory advertising programs; increased sales by 42% during first year
  • Opened American Airlines, a new account with a six time contract after only three months of selling
Candidate Info
13
years in
workforce
4
years
at this job
BFA
Bachelor of Fine Arts
3

Advertising Sales Manager

Managed a $5 million base of business and a team of up to fifteen people - sales reps and support staff - tasked with growing business from local advertisers in many business categories.

  • Coached sales representatives to cultivate new business and recapture lost business, exceeded previous year by 20%.
  • Conducted meetings with business owners and media planners to negotiate contracts that ranged from $2,000 -$200,000 annually.
  • Consulted with over 2,500 local and regional clients and prospects to build strategic, multi-media advertising plans.
  • Trained sales representatives in diverse sales, presentation and negotiation skills for business development.
  • Developed comprehensive advertising plans that included print, digital, mobile and niche media to accomplish business needs and goals.
  • Provided monthly territory analysis for management planning and commission payments.
  • Prepared monthly and yearly P & L reports for strategic planning and new product development.
Candidate Info
16
years in
workforce
7
years
at this job
4

Advertising Sales Manager

Sales leader responsible for the motivating, staffing, training, and mentoring a team of 8 account executives and 2 support staff that generates over 4 million in revenue yearly.

  • Increased total advertising sales revenue by 4% despite market downturn in my first year as Advertising Sales Manager.
  • Instilled a hunter mentality in my team that has resulted in growing active accounts by 5 % in the last 3 years.
  • Developed and implemented strategic plans and training for my team that resulted in growing digital sales revenue by over 30% and active accounts by over 40% in the last 2 years.
  • Encourage, support and promote key account development and partnerships that will aid in recommending comprehensive marketing strategies
  • A member of the Leadership Team responsible for planning out the direction of the Advertising Department.
  • Solicited and secured the contract for the advertising sales and production of an independent regional publication, resulting in over […] in new business revenue. Also, acted as project manager and successfully completed the 250,000 piece project on time and with high-quality.
  • Secured new digital business worth over […] to an existing customer.
Candidate Info
15
years in
workforce
4
years
at this job
BS
Marketing
5

Advertising Sales Manager

Managed and trained team of 10 sales representatives. Reported directly to Vice President of Value Added Services Group

  • Achieved revenue targets, maintained and increased National Accounts advertising sales
  • Consistently met and exceeded personal and team sales goals from […] over quota
  • Grew and managed all aspects of sales and day-to-day functions; created pipelines of active prospects, cold calls, renewals, collection of artwork
  • Drove sales initiative, developed and created innovative marketing, sales presentations and proposals
  • Managed all telephone, face-to-face, onsite event advertising sales as well as attended many competitive events and conferences
Candidate Info
8
years in
workforce
3
years
at this job
BFA
Graphic Design
6

Advertising Sales Manager

Drove advertising sponsorships on the newly re-launched [company name]

  • Grew revenue 190% in 2 years and exceeded target 125% year over year
  • Developed the need for additional content to be retained for [company name] in the key categories of Business, Education, Computers, Internet, Home and Garden after consistently selling out all inventory
  • Worked in conjunction with Brand Licensing and Custom Publishing teams to up-sell current partners to online advertising packages
  • Built a relationship with an advertising agency specializing in Home and Garden which led to the opening of 15 new accounts and over $30k in new revenue annually
  • Increased visibility of all Wiley consumer brands in the marketplace
  • Achieved and outperformed aggressive sales goals on a quarterly and yearly basis
Candidate Info
9
years in
workforce
3
years
at this job
BA
Communications
7

Retail Advertising Sales Manager

Managed, coached and trained a team of 15, including eight Account Executives and seven Support Team members, ensuring revenue goals and other success metrics are exceeded

  • Averaged 125% to monthly digital and print revenue targets
  • Created and administered one-week formal on-boarding training, as well as continuing staff development programs presented in group sessions and webinars
  • Conducted weekly ride-alongs, One-on-Ones and facilitated monthly regional sales meetings
  • Initiated, cultivated and fostered relationships with top advertisers, including businesses in the LA area and local/nationwide agencies
  • Worked closely with VP of Advertising and Digital Advertising Manager on P&L and budgeting, development and implementation of short- and long-term strategies to increase multi-platform sales
Candidate Info
14
years in
workforce
11
months
at this job
BA
English / English Language Arts
MA
English Education
8

Southeast Regional Advertising Sales Manager

Responsible for developing and executing the sales, product and marketing plan for the tier 1-2 business in the south
east for the #1 automotive website in the US, www.kbb.com. Lead the direct sales and relationship building with major accounts, partners, and resellers. Specializing in new media, online partnerships and distribution models.

  • Effectively managed a 14 state sales territory and personally handled 26 national accounts, while maintaining consistently high levels of sales performance and customer satisfaction.
  • Increased revenue among existing agencies and major accounts 125% within my first three months with the company and more recently, was awarded with top salesperson for Q2 and Q4 of 2010 and Q1 of 2011.
  • Analyzed market trends and sales history to forecast future business and discover new market areas to explore. Expansion into new markets resulted in $4.2M in new sales.
  • Established countless long-lasting relationships in key business areas with premier partners and agencies.
  • Managed staff of 5 operation managers and 6 account managers.
  • Co-developed national marketing campaigns generating $18M in annual sales.
  • Renegotiated national deals analyzing price increase potential, re-established account relationships, and identified potential new business opportunities
Candidate Info
11
years in
workforce
5
years
at this job
Business And Marketing Coursework
9

Exhibits and Advertising Sales Manager

Sold integrated advertising packages that leverage digital, print, mobile and special events for two quarterly publications and four national events with annual billings of $3 million.

  • Built meaningful relationships with clients and prospects through organized sales, effective marketing and quality customer service. Increased revenue by 20% within one year through the introduction of incentive programs and integrative advertising solutions.
  • Directed creative development and production of print and online media kits.
  • Handled RFP responses.
  • Created and managed marketing programs, presentations and collateral to support advertising sales efforts.
  • Worked with ad operations to ensure timely delivery of insertion orders and accurate implementation of ad campaigns and reporting.
  • Maintained relationships and contracts with show services and general service contractors.
  • Represented the company at trade shows and industry events totaling approximately 10 per year.
Candidate Info
20
years in
workforce
2
years
at this job
BA
Journalism
10

Advertising Sales Manager/business Development

Provided client management to existing advertising clients in print and digital advertising

  • Managed top producing accounts: MARS, Hershey, Goetz, Jelly Belly for Professional Candy Buyer Magazine
  • Developed a new section for small business in Cheers and Beverage Dynamics, generating 5% growth
  • Built a significant pipeline with business potential worth more than $100,000
  • Created a structure for RFP tracking
Candidate Info
8
years in
workforce
1
month
at this job
BA
Communication Studies
MA
Communication

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