Advertising Copywriter Resume Samples

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Advertising Copywriters create marketing campaigns and advertisements for websites, publications, billboards, or commercial scripts. Skills included on an Advertising Copywriter's sample resume consist of collaborating with creative and marketing teams to execute global campaigns across all platforms, including digital, print, video and social; and writing engaging, on-brand editorial content, marketing materials and press statements. Having a degree in marketing, writing, journalism, or communications on a candidate's resume can show an employer that he or she is better prepared by knowing what to be expect from the job.

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1

Advertising Copywriter

Authored original print catalog copy for IT products from leading hardware and software providers, including Apple, HP, Microsoft, VMware, Adobe and more.

  • Partnered with copywriter supervisor and multi-department stakeholders to ensure technical accuracy and on-target product messaging.
  • Reviewed, proofread and edited catalog copy, newsletters and sales flyers to ensure compliance with corporate standards.
  • Researched and developed original, vertical-oriented web content to promote company services, products and authority within the IT industry.
Candidate Info
10
years in
workforce
1
year
at this job
BA
Design And Visual Arts
2

Search Advertising Copywriter

Position entailed writing search ads, which were imported into search engines Google, MSN, Yahoo and Marchex Adhere. Was responsible for selecting which website pages to write for, geographic areas to target and keywords.

  • Consistently ranked in the top quartile of copywriters for productivity metrics. Metrics included number of ads completed, pages written and number of adgroups completed.
  • Consistently received "perfect" rating from department's quality assurance staff member.
  • Certified as a Google Adwords Professional.
Candidate Info
17
years in
workforce
2
years
at this job
AS
Arts
3

Advertising Copywriter

Retail department store chain that served the Cincinnati community for more than 150 plus years.

  • Organized and wrote descriptive copy for print / radio advertisements.
  • Successfully promoted grand opening of the Tri-County store.
  • Won awards for composing creative advertising copy for catalogs and newspaper print.
Candidate Info
9
years in
workforce
9
years
at this job
BA
Journalism
Business
4

Advertising Copywriter

Worked in specialty electronics field as page manager, problem solver, and creative advertising writer.

  • Developed advertising strategy and creative copy for biannual tabloid, weekly tabloids, ROP, collateral projects, in-store promotions and signage.
  • Edited and proofread all copy for accuracy and legal claims.
  • Consulted with Buyers, Merchandisers, Art and Production staff regarding print, visual, and graphic techniques to be used in expressing the promotional message.
Candidate Info
11
years in
workforce
2
years
at this job
BS
Journalism
5

Creative Advertising Copywriter

Executed high-impact promotional price and style messaging. Entered and formatted descriptions and pricing for [company name] merchandise in national pre-prints and mailers. Developed a mastery of type and copy formats. Edited online and mobile versions for consistency with print advertising.

  • Wrote copy for 2009 Black Friday pre-print that contributed to the biggest sales day in company history.
  • Served on enterprise-wide promotions team that created pre-prints and mailers with national circulation of 32,000,000.
  • Contributed to first-ever RAD sub-team within enterprise-wide promotions to test new approach to pre-print advertising. Wrote copy for RAD pre-prints in test markets.
Candidate Info
15
years in
workforce
4
years
at this job
BS
Chemical Engineering
MA
Advertising
6

CREATIVE DIRECTOR / Advertising Copywriter

Composed commercials for local businesses, political candidates, and regional corporations for six radio stations.

  • Analyzed customer profiles to develop effective advertising content for targeted audiences/markets.
  • Continuity Director for Agricultural Broadcast Network, responsible for advertisements of 65 affiliate radio stations.
  • Coordinated and updated webpage information for client and listener distribution.
  • Proactive in assessing client, sales and production needs.
  • Awarded 1st place in National Copywriter's Contest (2000)
Candidate Info
11
years in
workforce
11
years
at this job
BA
English
7

Advertising Copywriter

  • Wrote and edited up to ten direct mail catalogs on a fourteen week schedule, ranging from 2-72 pages
  • Attended turn-in meetings to communicate advertising objectives and copy questions to the merchant offices
  • Recognized with the "Fresh Idea Award" for installing and training the 30 member advertising department on Adobe
  • Tested, implemented and trained associates on the 3.5 million dollar DemandTec advertising system
  • Interfaced with DemandTec representatives on a weekly basis to assist with software design and modifications
  • Worked with Creative Directors to establish creative direction for corporate sales and carried out copy directives
Candidate Info
4
years in
workforce
3
years
at this job
BA
Literary Studies
8

Advertising Copywriter

  • Created concepts and wrote copy for brochures, ROP and magazine ads as well as for broadcast, direct mail, store signage, and point-of purchase.
  • Wrote and directed the writing of flyers, newspaper tabs, catalogs and broadcast. Supervised freelance, temporary and seasonal writers.
  • Some web development and content management experience through development of personal web site targeting women.
  • Used Google Analytics to monitor site traffic, most popular pages, keyword searches, etc.
  • Increased traffic and planned to potentially monetize the site by negotiating reciprocal links and employing Affiliate Marketing and SEO through Google Ad Words.
Candidate Info
6
years in
workforce
6
years
at this job
BS
Mass Communications
MA
Master of Arts
9

Advertising Copywriter

Restructured and simplified PowerPoint presentations for sales personnel

  • Wrote 100% of all marketing collateral for the company's core product: lender-placed insurance
  • Revised and restructured insurance products sales sheets, eliminating redundancy and emphasizing user benefits and key differentiating points of a laundry list of features
  • Helped create a multiphase B2B direct marketing campaign in support of new products
Candidate Info
8
years in
workforce
9
months
at this job
BA
English
BA
Bachelor of Arts
10

Advertising Copywriter

  • Wrote copy on over 100 in-store advertising displays for our exclusive partner, The Home Depot
  • Developed a multi-million dollar retail display for LED light bulbs that doubled category revenue
  • Named and branded The Home Depot's online kitchen tools, DesignConnect
  • Served as both information design and strategic lead to develop creative concepts
  • Coordinated with merchants and vendors to design compelling advertising copy
Candidate Info
9
years in
workforce
2
years
at this job
BA
Rhetoric And Communications
MA
Marketing

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