Account Planner Resume Samples

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Account Planners ensures that the creative work produced by a company not only fits that company's brand but that it is also strategically focused to meet the needs of the consumer. Skills highlighted on sample resumes of Account Planners include investigating inventory opportunities, negotiating reorders in order to drive sales, and managing weekly status calls with District Managers to review inventory issues. Most Account Planners can list academic backgrounds in Liberal Arts on their resumes, as well as experience with subjects like psychology, sociology and cultural anthropology.

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1

Account Planner

Local, regional and national marketing, advertising and public relations firm with 25 employees.

  • Executed $2 million federal/state program which served eight states
  • Successfully managed seven accounts ranging in industry
  • Oversaw event, program and account team budgets
  • Created and analyzed reports for account management team and clients which led to successful meetings and improved communication
  • Coordinated and managed all travel and events
  • Successfully managed projects with overlapping timelines
  • Organized and coordinated team and client meetings; prepared and reviewed reports and presentations for account team and clients
Candidate Info
8
years in
workforce
2
years
at this job
BBA
Marketing
2

VP Account Planner

One of the world's largest advertising agency networks, providing creative ad services, media buying, public relations and brand development work.

  • Worked across agency client base and on new business pitches and wins.
  • Worked with digital teams to develop coordinated brand strategies across print and digital platforms, utilizing
  • Conducted numerous positioning workshops for clients.
  • Designed and moderated key-opinion-leader and other interviews to generate project and new business insights.
  • Defined, researched and designed strategic offerings for new business pitches and presented to prospective
  • Managed junior team members.
Candidate Info
8
years in
workforce
2
years
at this job
BE
Bachelor of Engineering
PhD
Engineering
3

Account Planner

  • Developed positioning strategy for luxury furniture retailer that led to client’s expansion into $10B market.
  • Consolidated the analytical data and qualitative insights for a beer brand supporting creative strategy development. Campaign led to 12.5% sales increase and gaining 4.6% market share.
  • Researched consumer and technology trends and authored whitepapers that resulted in 3 new clients.
Candidate Info
3
years in
workforce
2
years
at this job
BA
Management And Arts
MA
Master of Arts
Marketing
4

Sr. Strategic Account Planner

Responsible for managing forecasting, inventory and logistics for a major customer account (~$250 million annually)

  • Significantly improved customer supply chain metrics through improved management of customer forecasts, orders and shipments.
  • Successfully managed multiple seasonal promotional activities (i.e., Back-to-School, Back-to-business, Tax-time, etc.)
  • Performed forecast and inventory analysis utilizing SAP (APO, R3) to identify opportunities for demand/supply balancing
Candidate Info
19
years in
workforce
11
months
at this job
BS
Sociology
MA
Master of Arts
5

Brand Strategist, Account Planner & Copywriter

[company name] is a copywriting, consultation, and market analysis resource for advertising agencies and small businesses interested in establishing or refining their target markets and brand strategies.

  • Conducted competitive analysis. Evaluated existing messaging. Revamped creative strategies accordingly.
  • Interpreted consumer perception data and identified relevant niché markets.
  • Enhanced media strategies via channel marketing practices. Refined integrated marketing solutions.
  • Drafted creative briefs and oversaw project management. Coordinated efforts between departments and teams.
  • Counseled clients on opportunities to streamline advertising ROI.
Candidate Info
22
years in
workforce
10
years
at this job
6

Account Planner

  • Solely accountable for managing the day-to-day direct mail marketing for seven clients acquisition programs.
  • Developed strategically targeted list recommendations utilizing campaign objectives, results analysis and campaign and signer specific selects.
  • Successfully negotiated list exchange and pricing arrangements to ensure revenue and goals were achieved while adhering to budget.
  • Successfully managed campaign time-lines and budgets to ensure goals were in line and programs were executed on time while providing follow-up communications of expectations to internal departments.
  • Ensured accuracy of all campaign specifics for statistical reporting including projections and cost tables.
  • Prepared segment reports from clients’ contribution files to access and communicate the results for acquisition and appeal campaigns.
  • Entrusted with eight clients’ list management, including all exchange and rental requests, processing of fulfillment orders, maintenance of exchange balances and reconciliations, rental invoices, fulfillment file updates and data card maintenance.
Candidate Info
8
years in
workforce
2
years
at this job
Accounting
7

Assistant Account Planner

Developed brand strategy and positioning to enable clients to create their own space in the marketplace

  • Researched consumer and industry trends as well as provided recommendations for brand
  • Led in-school operations for elementary school fundraising through a fitness, leadership, and character program
  • Co-led weekly pep rallies and fun runs as well as grade-wide "huddles, " a motivational
Candidate Info
5
years in
workforce
11
months
at this job
C
Interdisciplinary
BA
Advertising
8

Account Planner, Front-end Sales

  • Developed cohesive and effective quantitative and qualitative marketing campaigns for local businesses
  • Compiled competitive research and data to support marketing proposals
  • Successfully managed and planned for three of the top Account Executive teams simultaneously
  • Selected member of Divisional Efficiency Team
  • Received highest available performance bonus every quarter
  • Proficient in PowerPoint, Excel, Word, and Strata
Candidate Info
3
years in
workforce
2
years
at this job
BA
Student Design: Achieving Wellness Through Kinesthetic Health
Dance Science
9

Account Planner

  • Worked with the client to establish their aims and objectives and shared campaign ideas with account team
  • Monitored online marketing campaigns and search media budgets
  • Participated on client calls and established and maintained relationships with third-party search engines vendors
  • Monitored client’s CPO, ROS and ROI and researched and analyzed keywords relevant to the client's web site
  • Developed and project managed strategy plans and created analysis reports
  • Generated quarterly budget presentations via PowerPoint and used proprietary tools and internal resources to highlight significant trends.
Candidate Info
5
years in
workforce
6
months
at this job
AS
Applied Science
BS
Marketing
Direct Marketing
10

Account Planner

  • Researched industries, businesses, publications and markets for agency's clients
  • Planned and managed public relations activities
  • Developed monthly reports to highlight marketing communication outcomes
  • Assessed projects and monitored billable hours to keep within clients' budgets
  • Wrote strategic, AP-style copy for websites, technical publications, news releases, advertising, and collateral pieces
Candidate Info
2
years in
workforce
2
years
at this job
C
Web Development
MA
Technical Communication
Mass Communication

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