Fashion Merchandiser Job Description

Fashion Merchandisers oversee the design and aesthetic quality of retail stores. By implementing the store layout, stocking merchandise and creating displays, the Fashion Merchandiser ensures that the store’s physical appearance represents the company brand, supports current marketplace trends and creates a positive customer experience.

Fashion Merchandisers are typically the managers of the visual character of their individual store, although some may manage multiple locations. They usually work underneath a regional merchandiser who oversees the design of a number of stores within a given region on behalf of the corporate offices. The majority work for a specific location of a major retail chain, although some may work on a consulting or contract basis.

 

Fashion Merchandiser Duties and Responsibilities 

In order to implement the design of a clothing retail space, a Fashion Merchandiser performs many different tasks. We analyzed job listings for Fashion Merchandisers in order to identify these core duties and responsibilities.

Oversee Merchandise Presentation

This includes everything from ensuring the quality of products on the floor, to tagging items, to implementing pricing and descriptive signs, to advertising promotions, to store fixtures, to the overall displaying of the product. The Fashion Merchandiser will create and build product displays and develop unique ideas for the visual design of a store while also fulfilling corporate standards.

Understand Seasonal Trends

The Fashion Merchandiser must stay up-to-date with current marketplace trends and analyze seasonal fashion industry styles and company fashion catalogues, implementing them into the merchandise presentation and maintain an awareness of consumer preferences and needs. In order to effectively display merchandise, he or she will style items according to these trends as well as company standards, generating fresh ideas on a regular basis and rotating displays with changing seasons and promotions.

Provide Customer Service

The Fashion Merchandiser also services as a customer service representative for the store, greeting and welcoming guests and helping them locate the items they need. This involves maintaining extensive product knowledge in order to guide customers and answer their questions, offer product recommendations, and explain product features and benefits. Effective sales techniques are also utilized in order to suggest additional items and increase overall store revenue.

Communicate with Corporate Offices

In order to implement the overall visual design standards and branding of the company, the Fashion Merchandiser must regularly communicate with his or her corporate offices. Preparing paperwork, records and activity and merchandising reports, they submit these to corporate offices on a regular or daily basis. The Fashion Merchandiser may also partner with the corporate marketing team in order to implement various brand strategies in the visual design of individual locations. He or she must maintain knowledge of company visual procedures and standards as well as current promotions.

 

Fashion Merchandiser Skills

Juggling both analytical and visual abilities, Fashion Merchandisers are highly detail-oriented and possess a strong awareness of design. They are multi-taskers and planners who can work both independently and in teams and maintain high levels of organization. Successful Fashion Merchandisers possess both basic quantitative abilities and great communication and presentation skills.

Core skills: Based on job listings we looked at, employers want Fashion Merchandisers with these core skills. If you want to work as a Fashion Merchandiser, focus on the following.

  • Obtaining retail experience
  • Possessing basic mathematical skills
  • Being proficient in Microsoft Office programs, such as Word and Excel

Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Add these to your Fashion Merchandiser toolbox and broaden your career options.

  • A bachelor’s degree in fashion or related field
  • Bilingual ability
  • Visual merchandising experience
  • Management experience

 

Fashion Merchandiser Resources

We searched the Web to find the best industry resources to help you continue exploring a career as a Fashion Merchandiser. From thought leaders to industry groups, this list is packed with opportunities to learn, connect and engage.

On the Web

FIT NYC – The Fashion Institute of Technology’s blog

Hello Fashion – A very popular fashion blog

Atlantic Pacific – A blog from the accessories manager at Tory Burch

Industry Groups

International Association of Clothing Designers and Executives – Organization for designers and fashion executives

Fashion Industry Association – Society for fashion professionals

Fashion Group International – Global network of fashion industry professionals

Fashion Merchandiser Books

Fashion Marketing & Merchandising – A guide to fashion marketing and merchandising

The Little Dictionary of Fashion – A fashion guide from Christian Dior

Fashion: A Definitive History of Costume and Style – A comprehensive book on fashion history

 

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